Product Marketing Manager

Market Research

Conduct in- depth market research to identify product- market fit, leveraging data analysis and information- gathering skills to understand market trends, customer behavior, and product opportunities.

Content Strategy and Planning

Mastermind go- to- market digital/ product marketing strategy for selected products that keeps engagement high and conversions rolling in
Be the market guru, identifying US customer trends, consumer preferences, and competitor move

Content Creation and Distribution

Stay up- to- date with industry trends and best practices in digital/ product marketing, implementing innovative strategies to drive results
Oversee the production of top- tier content, from viral video creatives to jaw- dropping websites

Analytics and Performance Optimization

Keep a keen eye on digital content performance and metrics, optimizing for conversions
Utilize data insights to identify areas for improvement and make data- driven decisions to optimize conversion rate

Cross- functional Collaboration

Collaborate with in- house teams to make sure selected product features meet industry quality standards; marketing collaterals align with market trends and customer needs
Collaborate with Performance Marketing team to track, analyze, and report on sales, advertising metrics and KPIs to measure marketing campaign effectiveness.
Collaborate with Graphics and Video teams, and other creators to make visually impactful content

Education Background:

International university graduates are a plus.
Strong academic performance (GPA > 3.0).
Bachelor’s or Master’s degree in Business, Marketing, Business Administration, Journalism & Communications, Linguistics, or related fields.
Graduated from top- tier universities in the field. Preference for candidates from FTU, NEU, Diplomatic Academy, Academy of Journalism and Communication.

Work experience:

Experieced in managing a team of 7- 10 people
Experience in e- commerce/ facebook ads or as a retail/ e- commerce shop owner is a plus
At least 3- 5 years of experience in digital/ product content marketing
Proven track record of creating and executing successful go- to- market strategies for digital or physical products.

Skills:

Ability to collaborate effectively with cross- functional teams, including creatives, product, and performance marketing teams.
Ability to formulate strategies & execute plan from given business objective
People Management & Team Management
Aptitude for turning data into actionable insights

At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:

Guaranteed 13th month salary
Global health insurance package for yourself
Attractive salary, bonus, fair and transparent scheme, income up to $10,000/month (basic salary up to $2500 depending on capacity)
Quarterly bonus & Year- end bonus as part of our profit sharing program
Full salary during probation
Other benefits in accordance to Company&039;s Policy and Vietnam Labor Laws.
A Pantry & a Crossian Cafe stocked with goodies, ready to serve
Flexible, non- binding working time and space according to office hours
12 days work- from- home & 12 days of paid annual leave
General company T&D Program
Lots of other company benefits including 5- star annual Summer Summit, budget for frequent team building activities and other monthly / quarterly / annual company events

Cập nhật gần nhất lúc: 2025-09-17 06:05:02