Product Marketing Manager

At Yes4All, our people are at the heart of our success. We empower our team members to Shine The S.E.A by embracing extreme ownership, which fosters authentic and trust- based collaboration and drives sustainable value creation. As part of the CriTICal SquaD, our members embody core competencies that set us apart. We foster a dynamic and supportive environment, encouraging individuals to grow, take initiative, and make incredible impacts.
Our mission: To empower global consumers with access to quality and affordable products through innovative e- commerce solutions, while fueling the success of innovators, brands and manufacturers.
Founded in 2009 in Orange County, California, Yes4All has grown to become one of the leading names in the fitness, furniture and lifestyle market. A significant player in e- commerce since 2016, we were among the first invited to Amazon’s Vendor Central (AVC) program and have been a top- 12 Sports & Outdoors brand on Amazon since 2021.
Join us and be part of a passionate team that is redefining the fitness and lifestyle industry!
Guided by Mr. Nguyen Chi My, we leverage Vietnam’s competitive strengths and strategic manufacturing partnerships to drive innovation. Beyond our own success, we empower Vietnamese SMEs, providing expertise to scale internationally.
We expanded our presence across the USA and 17 international markets, reaching $132M GMV with 74% YoY growth in 2023, achieving 26% YoY GMV growth in 2024 and a 3.5X increase in EBITDA. With 2,000+ SKUs on platforms like Amazon, Wayfair, and Walmart, we continue to scale.
Our vision: To become the global leader in innovative products and services, delivering excellence, quality and affordability for all.
JOB DECRIPTIONS
Understand the Strategy of the Line of Business

Support to implement the Marketing Mix (Product, Place, Price and Communication adapted to the offer, manage pricing updates, and mix management strategies to defend margin while attaining the targeted goals
Manage and develop an offer product portfolio.
Supports the launch of new offers over time, to encourage growth of market share and compatibility with needs, guaranteeing achievement of goals.

Product Positioning

Differentiate the product from competitors and communicate its key features and benefits.
Define the unique value proposition of the product and articulate its positioning in the market ( Product line, pricing, focus segmentation)

Go- to- Market Strategy

Help Businesses generate leads
Organize training for Sales Teams.
Provide the elements required to support the offer growth and build the relevant action plans to ensure a good level of representation in the Ecosystem
Organize training for Sales Teams and customers
Contributes to defining and implementing all necessary action plans to boost the offers (especially Solution offers and prescription).
Ensure that all relevant resources are properly trained concerning the offer sold in the entity and have the right tools/methodologies.

Collect and give to the Line(s) of Business all relevant information

Contribute to the specifications of new offers and offer adaptations with LOB

Support and ensure cross- selling to other Pipes (Partner Projects and/or Retail division/channels)

Support cross- selling in front of the Partner Projects and Retail sales and channels, promote the offer, mobilize the support of PAE where needed, help the other division&039;s sales and offer/channel managers to platform the channel partners and establish strategies to gain more market share in these channels.

Performance Analysis

Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing strategies.
Utilize data- driven insights to optimize marketing campaigns and improve overall product performance.

Cross- Functional Collaboration

Collaborate with product management, sales, and other teams to ensure alignment of marketing strategies with overall business objectives.
Communicate effectively with internal stakeholders to gather input and insights.
Connect with Supply Chain demand planner regularly to ensure good level of product forecasting do anticipate the product demand ahead

REQUIREMENTS

Knowledge

Bachelor’s degree in Marketing, Business, E- commerce or a related field.

Proven experience in product marketing, preferably in the technology or consumer goods industry.

Strong analytical and strategic thinking skills.

Excellent written and verbal communication skills.

Ability to work effectively in cross- functional teams.

Familiarity with marketing tools and analytics platforms.
Project management.
Strategic planning and execution.
Having experience with Digital Power/ Low Voltage/ Medium Voltage business is an advantage
Market research and analysis.
Presentation skills.
Content creation and storytelling.
Fluent level of verbal and written English.
Data analysis and interpretation.
Experience
Good communication skills are critical for internal/external customer interface position
Collaboration and interpersonal skills.
Skills
Familiarity with marketing automation tools is a plus.
4 years of experience with a proven track record in sales and/or marketing /or tendering in the same or similar industries.

Through signing this JD both parties agree that they have read and aware the Responsibilities and Authorities, Core and Leadership Competencies as well as Requirements of the mentioned above position
WHY YOU WILL LOVE JOINING US?
For you to join

Activities: company trips, team- building, and other customized monthly bonding events.
Salary review: annually or on excellent performance.
Working Environment: dynamic, friendly environments with working time flexibility, and other perks include snacks, coffee, and healthy food provided daily suited for hardworking, fun, and team collaboration.
Healthcare: annual health check, insurance according to Labor Law and extra PTI Insurance package.
Financial Well- being: A competitive salary with 13th month salary, annual performance bonus and a variety of allowances.
Annual leaves: 16 days off and 01 Birthday Leave per year.

For you to grow

Challenges: Your voice can always be heard as we embrace the eagerness of learning and sharing. You can be your own boss and create your own value with the ability to take initiative and make decisions in all aspects of work.
Ambition: We are now keeping on with our hyper growth to multicategory, multichannel, multimarket, and expanding into the world largest e- commerce enabler. Hence, there will continuously be opportunities to challenge yourself, learn new skills and knowledge.
Chances: Be led and coached by experienced and inspirational leaders and participate in various training courses where you can enlarge your knowledge and experience in the E- commerce and Supply Chain industry.

For you to stay

Career path: Provide you with a great career path, open to rotating for your better understanding of the company and contribute across many of our functions.
People: Having a headquarter in the US and an operation office in Vietnam, our team is young and highly motivated. You will be working with and alongside members having experiences from International Corporations or high profile from Vietnam that share the same passion and dedication.
Culture: Our working environment is humble, collaborative and 100% healthy. We promote Exchange & Speak out, you can receive transparent and supportive feedback so you can perform the best.

And much more, join us and let yourself explore other fantastic things!

Chế độ bảo hiểm, Du Lịch, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương

Cập nhật gần nhất lúc: 2025-08-02 19:00:03