Our Company reflects the diversity of our employees. At TotalEnergies, the wide variety of talents drives our competitiveness, our ability to innovate, and our attractiveness. Therefore, we welcome differences in age, disability, gender reassignment, pregnancy/maternity, race, religion, beliefs, sex, sexual orientation, and family/parental status. We believe Diversity makes us better
*JOB DIMENSIONS
- Responsible for adapting a brand/product strategy for a company&039;s target market.
- As the &039;Product guardian&039;, Product managers maintain product positioning and RTB across all company marketing initiatives and communications, and may manage a portfolio of products
- Develop expertise in terms of category needs, dynamics and requirements, including the consumers, customers and channels shopper attitudes & behavior and translate this into actionable initiatives for sales and marketing teams
*ACTIVITIES
- Responsible for adapting a brand/product strategy for a company&039;s target market.
- As the &039;Product guardian&039;, Product managers maintain product positioning and RTB across all company
- Develop expertise in terms of category needs, dynamics and requirements, including the consumers, customers and channels shopper attitudes & behavior and translate this into actionable initiatives for sales and marketing teams
marketing initiatives and communications, and may manage a portfolio of products.
*ACCOUNTABILITIES
- Be an expert with respect to the competition, supporting the company’s overall strategy and goals.
- Define the product strategy, positioning and roadmap gathering and prioritizing product and customer requirements, defining the product RTB, vision, price.
- Monitoring to ensure spending within the assigned budget, in most efficiency.
- Competitor’s and consumers insights analysis
- Working closely with engineering, sales, channels marketing, ATL marketing and agencies to ensure ONE TOTALENERGIES’s performance in term of volume, margin, customer/shopper/consumer satisfaction goals, also ensuring alignment of communications and messaging across all channels.
- Define research needs and closely co- operate with ATL marketing team & research parties/agencies.
- Prepare SWOT analysis for TOTALENERGIES, ELF brand from competition point of view once a year and contribute to Channels’ Planning.
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
- Fulfill other tasks and/or assignments requested by the manager and/or the board of management.
- Responsible to improve market share, brand awareness, brand health and brand performance including volume, UGMVC.
- Planning and execution of all product launch including innovation and renovation, on- ground product/brand communications, activation to consumers, shoppers, customers.
- Work with external third parties to assess partnerships and licensing opportunities
- Collate and analyze Consumer and shopper information, customer / channel performance of TOTALENERGIES brand vs competitors.
- Monitor and evaluate entire Product activities across channels.
- Gather customers, shoppers, influencers and market insights to inform outreach strategies, increase customers, shoppers, influencers conversions, and generate more qualified leads.
- Propose and execute the approved brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition.
- Analyze consumers’ influencer insights, shopper trends, market analysis, and marketing best practices to build successful strategies
- Responsible of product development, active products portfolio, pricing and new product launches as well as developing new business opportunities
- Creating and managing promotional collateral to establish and maintain product branding
- Responsible to improve market share, brand awareness, brand health and brand performance including volume,
