Product Marketing Manager (Up-To $10,000) - SGN, HAN

ABOUT THE ROLE
As our Product Marketing Manager, you’ll have the opportunity to shape the go- to- market strategy for our unique & innovative fashion products, work alongside talented teams, and use your analytical and creative skills to drive customer engagement and optimize performance. If you’re ready to take your career to the next level and play a key role in the growth of a forward- thinking e- commerce company, we want to hear from you!
Crossian is a high- growth technology- driven e- commerce business. Behind our success is our people. As a start- up formed in 2020, we have created a fast- paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in the last 3 years. Our mission now is to build direct- to- consumer brands and increase customer lifetime value.
For candidates based in Ho Chi Minh City, the role will begin with a three- month onboarding and training program at our Hanoi office. Crossian will fully cover accommodation, meals and travel expenses during this period. Upon successful completion of the program, you will continue your role at our Ho Chi Minh City office.
WHAT WE ARE LOOKING FOR
Market Research
- Conduct in- depth market research to identify product- market fit, leveraging data analysis and information- gathering skills to understand market trends, customer behavior, and product opportunities.
Content Strategy and Planning
- Be the market guru, identifying US customer trends, consumer preferences, and competitor move
- Mastermind go- to- market digital/ product marketing strategy for selected products that keeps engagement high and conversions rolling in
Content Creation and Distribution
- Stay up- to- date with industry trends and best practices in digital/ product marketing, implementing innovative strategies to drive results
- Oversee the production of top- tier content, from viral video creatives to jaw- dropping websites
Analytics and Performance Optimization
- Keep a keen eye on digital content performance and metrics, optimizing for conversions
- Utilize data insights to identify areas for improvement and make data- driven decisions to optimize conversion rate
Cross- functional Collaboration
- Collaborate with Performance Marketing team to track, analyze, and report on sales, advertising metrics and KPIs to measure marketing campaign effectiveness
- Collaborate with Graphics and Video teams, and other creators to make visually impactful content
- Collaborate with in- house teams to make sure selected product features meet industry quality standards; marketing collaterals align with market trends and customer needs

Education Background:
- International university graduates are a plus.
- Strong academic performance (GPA > 3.0).
- Graduated from top- tier universities in the field. Preference for candidates from FTU, NEU, Diplomatic Academy, Academy of Journalism and Communication.
- Bachelor’s or Master’s degree in Business, Marketing, Business Administration, Journalism & Communications, Linguistics, or related fields.
Work experience:
- At least 3- 5 years of experience in digital/ product content marketing
- Experieced in managing a team of 7- 10 people
- Proven track record of creating and executing successful go- to- market strategies for digital or physical products.
- Experience in e- commerce/ facebook ads or as a retail/ e- commerce shop owner is a plus
Skills:
- Aptitude for turning data into actionable insights
- People Management & Team Management
- Ability to formulate strategies & execute plan from given business objective
- Ability to collaborate effectively with cross- functional teams, including creatives, product, and performance marketing teams.

At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:
- Flexible, non- binding working time and space according to office hours
- Full salary during probation
- Attractive salary, bonus, fair and transparent scheme, income up to $10,000/month (basic salary up to $3000 depending on capacity)
- Other benefits in accordance to Company&039;s Policy and Vietnam Labor Laws
- Company Year- end bonus & Department Year- end bonus as part of our profit sharing program (equivalent of 18- month salary in 2024)
- Lots of other company benefits including 5- star annual Summer Summit, budget for frequent team building activities and other monthly / quarterly / annual company events
- Guaranteed 13th month salary
- Global health insurance package for yourself
- General company T&D Program
- A Pantry & a Crossian Cafe stocked with goodies, ready to serve
- 12 days work- from- home & 12 days of paid annual leave

Cập nhật gần nhất lúc: 2025-10-30 19:00:04