We are seeking a
Product Marketing Manager
with a strong background in
market research, competitive benchmarking, and product strategy within the automotive or automotive accessories industry.
This role is pivotal in driving data- driven decisions for product positioning, competitive analysis, and sales enablement.
The ideal candidate must have
hands- on experience
in product analysis, understand market dynamics, and possess the ability to
train and support
internal teams, particularly in sales and marketing.
Key Responsibilities:
Product Benchmarking & Competitive Analysis
• Develop and maintain a competitive intelligence database to track industry trends and evolving consumer preferences.
• Work closely with Sales, Marketing and R&D teams to define product differentiation strategies and identify gaps in the market.
• Conduct detailed competitor benchmarking, analyzing features, pricing strategies, and market positioning of key automotive accessories (e.g., dashcams, head units, TPMS, etc.).
Market Research & Consumer Insights
• Design and execute market surveys, analyzing industry trends, customer needs, and pain points.
• Identify and define customer personas, ensuring that product positioning aligns with actual market demand.
• Provide data- driven recommendations on product development and marketing strategies based on real- time market insights.
Product Positioning & Go- To- Market (GTM) Strategy
• Assist in defining GTM strategies, including launch plans, pricing strategies, and promotional campaigns.
• Ensure consistent product communication across all channels, including digital marketing, sales collateral, and dealer networks.
• Work with marketing and sales teams to craft compelling product messaging, ensuring alignment with customer expectations and competitive advantages.
Training & Sales Enablement
• Create technical documentation, sales guides, and training materials for both internal and external stakeholders.
• Support the sales team by providing data- backed arguments and competitive insights to enhance their pitch and negotiation skills.
• Develop and deliver product training programs for internal teams, resellers, and partners, ensuring they understand product USPs and key selling points.
