Product Marketing (Mobile App)

We’re looking for a Mobile Product Marketing Specialist with at least 6 months of hands- on experience in performance marketing for mobile apps or games. Ideal candidates are passionate about user growth, have a strong data mindset, and are excited to work on products with long user lifetimes (180–365 days) and monetization through in- app purchases (IAP) and subscriptions. You’ll collaborate closely with product, creative, and analytics teams to drive sustainable user acquisition, optimize ROAS, and maximize LTV.
JOB RESPONSIBILITIES:

Performance & Insights: Analyze campaign data to identify opportunities, test hypotheses, and deliver insights that boost marketing and product performance.
ASO: A/B test app store metadata and align ASO efforts with paid UA to drive higher conversion.
Campaign Management: Plan, execute, and optimize UA campaigns across multiple Ad channels (Google Ads, Meta, ASA, AppLovin, Mintegral, etc.) to improve ROAS and hit growth targets.
Market Awareness: Keep up with platform changes, tools, and industry trends to stay competitive.
Cross- Functional Collaboration: Partner with creative, product, and AI teams to ensure smooth execution and share user insights to support growth.

Bachelor’s degree in Marketing, International Business, Finance, Data Analysis, Economics, or a related field.
Familiarity with key tools such as MMPs (e.g. Appsflyer, Adjust), Analytics Platforms (e.g. Firebase, RevenueCat, Qonversion), and Market Research Tools (e.g. AppTweak, AppMagic, Sensor Tower).
Passionate about the mobile app ecosystem, sustainable user growth, and data- driven decision making. Experience or interest in using AI- powered tools is a strong plus.
Self- motivated, proactive, and solutions- oriented, with a strong drive to learn and grow.

Modern and fun office space with open work areas, a cafeteria and a gaming zone (billiards, PS4, badminton court, etc.).
Lunar New Year bonus ranging from 1 to 5 months&039; salary, based on performance and contribution.
13th- month salary paid annually, performance review every 6 months.
Full salary during probation for all levels, with a maximum 2- month probation period.
Comprehensive training programs, including internal workshops, sponsored courses, and a clearly defined career development path.
Fast- paced, innovative environment – We leverage data analytics and AI tools to boost productivity, encourage continuous learning, and empower personal development in alignment with company growth.
Holiday bonuses for all employees (interns, probationary, and official staff) on national holidays such as Independence Day, Reunification Day, Labor Day, New Year, Women’s Day, Children’s Day, and more.
Quarterly company trips – Fully covered and organized every 3 months for all team members.
Supportive, inclusive culture – Work with a dynamic team from diverse backgrounds and genders, where individual characteristics and voices are respected and valued.
Working with global and high reputation business partners in the mobile industry.
Additional allowances including transportation and lunch compensation.
Salary: Up to $1,200/month
Comprehensive well- being programs, including annual health checks, company- sponsored insurance, and social clubs (football, badminton, running, board games, puzzles, etc.).

Cập nhật gần nhất lúc: 2025-07-21 04:35:03