Product Marketing Specialist (SaaS/ Technology Sector)

* Responsibilities
- Conduct market research to understand customer needs and preferences and tailor marketing strategies accordingly.
- Create compelling marketing materials, including landing pages, blog posts, presentations, and case studies.
- Develop and implement effective marketing strategies to promote our standalone POS solution.
- Collaborate with the product development team to ensure product offerings meet market demands.
- Collaborate with partners on cross- selling and cross- promotional campaigns.
- Provide regular reports on marketing activities and progress towards KPIs.
- Collaborate with the sales and product teams to identify and target potential customers, especially those with 1- 3 stores and 4+ stores.
- Monitor and analyze market trends and competitors&039; activities to identify opportunities and challenges.
* Benefits
- Agile and drama- free working environment that respects differences and focuses on human development
- Salary: Starting from $600/month with performance rewards, reviewed every 6 months
- Social and health insurance in accordance with the Vietnam Labor Code
- 5- day workweek (Monday to Friday, 8:30 AM to 5:45 PM)
- Youthful and inclusive environment (95% are 9x and 2k)
- Opportunities to participate in clubs: Football, running, game, etc.
- 13.5 days of annual absence (12 days in accordance with the law + 1.5 days company trip)
- Team- building events, picnics, and summer trips
- Scenic office on 14th, 16th, 18th, 19th, and 20th floors. Free access to tea and coffee.
- Birthday gifts, seniority allowance, course & certificate coverage

* Requirements
- Minimum Qualifications:
- Ability to adapt marketing tactics based on evolving business needs and market trends.
- Demonstrated success in marketing complex B2B solutions with a results- oriented approach and a focus on achieving KPIs.
- Strong communication skills with the ability to engage effectively with various stakeholders and work collaboratively across teams.
- At least 1 year of B2B product marketing experience, preferably in the SaaS or technology sector.
- Excellent command of the English language, both written and spoken, with proven ability to produce high- quality content that resonates with diverse audiences.
- Experience in running Google Ads campaigns specifically for SaaS products.
- Preferred Qualifications:
- Experience in email automation and proficiency in other marketing channels as a plus.
- Familiarity with the Shopify eCommerce platform.
- Experience in marketing POS systems or related retail technologies.

Cập nhật gần nhất lúc: 2024-04-17 07:40:34