Product Marketing Specialist

Alongside the Director of Product Marketing, you will oversee future product launches and develop efficient product marketing strategies to increase exposure and build loyal audiences for our product lines and our brand in general.
As a Product marketing specialist (PMS) for SaaS products, you will focus on promoting and positioning products effectively in the market, driving customer adoption and revenue growth. A senior PMS play a pivotal role in translating product features into customer benefits, enabling businesses to address customer pain points and differentiate from competitors.

Plan and participate in activities related to releases of new products in collaboration with relevant teams.
Ensure that all of our product- relevant marketing activities are adhere to the brand messaging and positioning guidelines and resonate with our target audience.
Coordinate and assist with social media marketing campaigns that increase product awareness and boost sales.
Perform in- depth market research to understand our target audience’s wants, needs, pain points, and possible buying objections.
Document and map out the customer journey of our potential buyers and adjust our marketing strategies based on your projections.
Specify product’s value proposition, messaging and positioning.
Update product information on the company’s website and ensure all marketing collateral features the correct, most recent product information.
Leverage marketing and sales tools (Google Analytics, Google Trends, HubSpot, Salesforce...) to gather relevant information on buyers, the market, and ever- changing digital trends.
Collect customer testimonials and references and create and edit case studies for our website and other promotional materials.

Ability to collaborate remotely with different team members across various functions and departments.
Understanding of web publishing requirements.
At least 3 years of hands- on experience in a product marketing specialist role and a demonstrated track record of driving growth in a similar product category. Experience in digital products field and sales is a bonus.
Ability to predict audience preferences with an editorial mindset.
Proficient in MS Office and WordPress or other Content Management Software.
Bachelor&039;s Degree, major in Marketing, Advertising, Business, Multimedia communications or related fields.
Prior experience in launching new SaaS products or new markets is a strong plus.
Good communication and writing skills in English.
Strong expertise across various aspects of marketing, including product marketing, brand marketing, PR, content management, digital marketing, and performance marketing.
Experience with marketing analytics, paid advertising campaigns, and social media marketing campaigns.
Ability to set priorities and make data- driven decisions

Insurance regime in accordance with Vietnamese labor law: health insurance, social insurance, unemployment insurance.
Opportunity to approach newest technology trends.
Continuous development of hard and soft skills through on job training and professional training.
Unique corporate culture with many activities and exciting leisure club: sport and art events (football club, family day...).
Young and dynamic working environment.
Working time: Mon – Fri, 8.30 – 17.30. 15 annual leaves.
Competitive salary with performance incentive.
Benefits of FPT Care Insurance exclusively for FPT employees. Periodic health examination.

Cập nhật gần nhất lúc: 2024-04-03 11:43:42