Product Marketing Team Leader

Global Market Expansion

Leverage your proven experience in scaling products internationally to develop strategies for expanding Monkey Junior’s presence in new markets
Conduct market research to identify opportunities and tailor marketing approaches to regional needs

App Store Optimization (ASO)

Implement ASO strategies to enhance app visibility and drive downloads, utilizing your expertise in keyword research, metadata optimization, and performance analysis
Collaborate with creative teams to develop engaging visuals and descriptions that align with global market trends

User Acquisition (UA)

Experiment with new acquisition channels and tactics to maximize reach and effectiveness
Manage and optimize UA campaigns across digital channels to acquire high- quality users efficiently. Your experience in digital marketing and paid campaigns will be crucial

Product & Market Strategy

Apply your skills in product ownership to define product requirements, prioritize features, and ensure alignment with market demands
Analyze competitors and market trends to guide product development and strategic decisions

Monetization

Develop and execute monetization strategies to maximize revenue, using your expertise to monitor in- app purchase trends and refine pricing models
Identify and implement new revenue opportunities in line with market demands

Customer Engagement & Marketing Automation

Enhance customer engagement and retention through targeted strategies and marketing automation tools
Analyze customer feedback and behavior to continuously improve engagement and personalize marketing efforts

Bachelor&039;s degree in Marketing, Business, or a related field
2+ years of experience in product marketing, ideally in the mobile app or edtech industry
Expertise in ASO, UA, digital marketing channels, marketing automation, and customer engagement
Strong skills in product ownership, including defining product requirements, prioritizing features, and collaborating with cross- functional teams
Strong communication and teamwork abilities
Proven track record of achieving success in global markets, with hands- on experience in scaling products internationally
Excellent analytical skills with a data- driven approach

Unlimited utilization of all Monkey products
Opportunities to collaborate with renowned business partners (Facebook, Coc Coc, etc.)
Chances to work closely with excellent Vietnamese and American educators and linguists.
Chances to work in a well- recognized company which has achieved successes on both national and global scale, namely First Place Startup in 2016 GIST Tech- I Competition awarded by the American former President Barack Obama, First Place in Vietnamese Talent Competition, Top 1 Most Loved Children Application on App Store and Google Play
Daily tea- break, weekly gather- up, monthly birthday party and annual summer trip
Allowances: 1,000,000 VND per month on lunch and transportation
Salary review every 6 months
First- handed experience with top- notch international teaching and learning materials and approaches
Other benefits are discussed during the interview
Extremely attractive salary and bonus (25,000,000- 40,000,000 VNĐ/ month)
Attractive maternity regime for both male and female employees
Courses fully funded by the company to improve one&039;s competence and skills
Health screening and wellness check- up services at prestigious hospitals
Bonuses on KPI, projects, new ideas, boost- up bonus; on- the- spot reward; rewards for new suggestions of contribution recognition and employee gifts on special occasions
Entitled to Social insurance, health insurance, underemployment insurance and other benefits according to the company&039;s policies
Equipment and devices provided at work, or allowance for using personal devices
Number of days- off, public and New Year holidays, annual leave will be under Labor Law
Positive and open- minded environment which is made up of people who are always ready to listen and share

Cập nhật gần nhất lúc: 2024-10-14 11:40:03