Product Marketing

Product Strategy and Planning:
Product Ideation and Conceptualization:
Project Management:
Market Launch:

Product Strategy and Planning:

Learn and analyze documents (English, Vietnamese) on technology development trends for consumer audio and home audio products in Vietnamese and world markets.
Collaborate with the execution team to define and align product development strategies with overall business objectives.
Conduct market research to identify trends, customer needs, and competitive landscape.
Develop a comprehensive product roadmap based on market insights and company goals.

Product Ideation and Conceptualization:

Evaluate and prioritize product concepts based on feasibility, market demand, and strategic alignment.
Lead brainstorming sessions to generate innovative product ideas.
Work closely with design and engineering teams to translate concepts into viable product prototypes.

Project Management:

Oversee the entire product development lifecycle, from concept to production.
Develop and maintain project timelines, ensuring timely delivery of products to market.
Manage budgets and resources effectively to meet project goals.

Market Launch:

Develop and execute go- to- market strategies for new product launches.
Develop advertising & promotion plan, creative briefs and guide creative direction to meet objectives for all advertising, promotion and public- facing communications, including print, digital, and video assets.
Develop communication training materials about products.
Manage content, specs, saleskit and updates for customer and internal touch points, participating in events, documenting business processes, and providing additional sales support.

Thái độ / Tính cách

Willing to learn and enjoy new challenges. High sense of responsibility, result- oriented

Strong research and data synthesis skills.
Documenting, reporting and presentation skill, SQL or power BI is avantage.
Solid knowledge of e- commerce, and social media advertising.

Bachelor‘s degree in Product Design, Marketing, Business, or a related field.
Minimum 2 years of experience in product development or brand & product marketing positions.
Experience working in the audio, electronics, and Cross Border Seller industries is an advantage.

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Cập nhật gần nhất lúc: 2024-03-27 23:21:38