Product Marketing

Product Strategy and Planning:
- Collaborate with the execution team to define and align product development strategies with overall business objectives.
- Learn and analyze documents (English, Vietnamese) on technology development trends for consumer audio and home audio products in Vietnamese and world markets.
- Develop a comprehensive product roadmap based on market insights and company goals.
- Conduct market research to identify trends, customer needs, and competitive landscape.
Product Ideation and Conceptualization:
- Evaluate and prioritize product concepts based on feasibility, market demand, and strategic alignment.
- Lead brainstorming sessions to generate innovative product ideas.
- Work closely with design and engineering teams to translate concepts into viable product prototypes.
Project Management:
- Manage budgets and resources effectively to meet project goals.
- Oversee the entire product development lifecycle, from concept to production.
- Develop and maintain project timelines, ensuring timely delivery of products to market.
Market Launch:
- Develop and execute go- to- market strategies for new product launches.
- Manage content, specs, saleskit and updates for customer and internal touch points, participating in events, documenting business processes, and providing additional sales support.
- Develop communication training materials about products.
- Develop advertising & promotion plan, creative briefs and guide creative direction to meet objectives for all advertising, promotion and public- facing communications, including print, digital, and video assets.

- Experience working in the audio, electronics, and Cross Border Seller industries is an advantage.
- Bachelor‘s degree in Product Design, Marketing, Business, or a related field.
- Strong research and data synthesis skills.
- Documenting, reporting and presentation skill, SQL or power BI is avantage.
- Minimum 2 years of experience in product development or brand & product marketing positions.
- Solid knowledge of e- commerce, and social media advertising.

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Cập nhật gần nhất lúc: 2024-03-27 11:17:13