Product Management
• Conduct research to identify customer needs, market trends, and competitor features to propose product solutions along with clinical research of products to highlight their advantages in improving patient outcomes and compare them with competitor products.
• Collaborate on pricing strategies aligned with market demands and product value.
• Learn product features, clinical applications, and benefits by studying documents and working with the Principal.
• Support product positioning and communicate unique selling propositions effectively.
• Monitor and analyze product performance to identify opportunities for improvement.
• Conduct product demonstrations and training for customers to ensure they can fully utilize product features.
• Assist in planning and executing product launches, including creating marketing materials and coordinating with teams.
• Develop product knowledge for sales teams and provide training on product features, solutions, and competitor comparisons.
Clinical Marketing
• Create educational content, clinical case studies, and evidence to support product value.
• Organize and participate in clinical symposia, conferences, and webinars to promote the product&039;s strengths.
• Collaborate with KOLs to advocate for clinical advantages and use cases.
Sales collaboration
• Provide technical and product documentation for tender dossiers and sales projects.
• Drive the sales team to deliver product knowledge and value- based solutions during customer visits and discussions. Assist in developing sales strategies, promotional materials, and marketing tools.
• Participate in conferences, symposia, and customer presentations to enhance product visibility.
Customer Engagement
• Establish and maintain strong relationships with key stakeholders, including healthcare professionals.
• Gather customer feedback to inform product improvements and marketing strategies.
• Conduct follow- up training to support optimal product use.
• Address and resolve product application challenges while ensuring customer satisfaction.
Training and Education
• Conduct training sessions for the sales team and customers to ensure proficiency in product use.
• Provide refresher courses or focused training as needed for specific customer or team requirements.
• Develop training materials on product features, solutions, market trends, and competitor comparisons.
Market Research and Analysis
• Conduct surveys to gather insights for product improvements or expansion opportunities.
• Stay informed about market trends, customer needs, and competitor activities.
• Provide feedback to the Product Manager to refine strategies and offerings.
Regulatory and Compliance
• Ensure marketing materials and product messaging comply with industry regulations.
• Collaborate with Operations to facilitate product registrations and approvals.
