Restaurant & Bar Marketing Manager

With a blend of creativity and commercial acumen, this position drives the positioning of the resort as a leading culinary destination—locally, regionally, and internationally—while ensuring each venue embodies the property’s luxury identity and distinctive guest experience.
The Restaurant & Bar Marketing Manager is responsible for leading the strategic marketing and communications efforts for all dining venues, bars, in- room dining and banqueting/weddings within the resort. The role focuses on enhancing visibility, reputation, and revenue performance across outlets through compelling storytelling, digital engagement, and partnership activations.
Key Responsibilities
Marketing Strategy & Brand Positioning
- Develop and implement marketing strategies to position restaurants, bars, lounges, and events as top- tier dining and social experiences.
- Translate business objectives into creative, measurable marketing actions that strengthen brand equity and drive guest engagement.
- Align each venue’s brand story with the overall resort identity and InterContinental standards.
Campaigns, Activations & Content Creation
- Manage the concepting and design of all menus; act as proofreader and approver of all content.
- Collaborate with chefs, mixologists, and F&B managers to highlight culinary artistry and signature experiences.
- In conjunction with relevant team members, oversee creative direction and production of photography, videography, and design assets for use across print, digital, and social channels.
- Plan and execute integrated 360° campaigns—including seasonal offers, new menu launches, collaborations, mixology features, and festive activations.
- Ensure consistent tone, storytelling, and visual quality across all content touchpoints.
Digital Marketing & Social Media
- In conjunction with relevant team members, plan social media content across all dining outlets.
- Leverage analytics to monitor digital performance and adjust strategies for improved ROI.
- Monitor and advise restaurant teams on responding to guest comments, reviews etc.
- Ensure restaurant and bar listings (websites, TableCheck, Google, TripAdvisor, OTAs etc.) are accurate and optimised.
- In conjunction with relevant team members, execute paid digital campaigns (search, social) with focus on measurable KPIs such as reach, engagement, and bookings.
Public Relations & Partnerships
- Collaborate with beverage partners and luxury brands for co- branded activations and exclusive events.
- Contribute to press materials, stories, and pitches to highlight the resort’s F&B leadership and culinary innovation
- Support resort PR efforts with hosted media/influencer visits enhance exposure and brand desirability.
Commercial Focus & Market Insights
- Support menu engineering, demand- driving initiatives, and pricing strategies to maximise profitability.
- Analyse campaign results, market trends, guest feedback, and competitor activities to inform strategic decisions.
- Work closely with the F&B Director, Revenue team, and DOSM to align marketing initiatives with business goals and outlet performance.
- Identify and develop promotional initiatives to drive business from Danang, either local residents or visitors
Guest Experience & On- Property Presence
- Partner with operations and design teams to elevate storytelling through ambience, music, and visuals that enrich the dining experience.
- Develop, monitor and evolve F&B- related guest activities (i.e. Beach BBQ program, cooking classes, wine tastings etc.)
- Develop story- telling and in conjunction with relevant team members, train front- line staff on delivery and conduct regular evaluations/audits.
- Ensure all on- property F&B touchpoints (menus, signage, digital screens, and printed collaterals) reflect brand consistency and design excellence.
Team Leadership & Collaboration
- Act as primary liaison between Marketing and R&B department
- Collaborate cross- functionally with S&M and Operations teams to maintain seamless alignment.
- Manage timelines, budgets, and vendor relationships to ensure efficient project delivery.

Qualifications & Requirements

- Minimum 3–5 years’ experience in hospitality, F&B, or luxury lifestyle marketing.
- Strong understanding of digital marketing, PR, and influencer ecosystems.
- Proven success in driving restaurant and bar visibility through campaigns and content.
- Excellent bilingual communication skills (English / Vietnamese required). Ability to write and proofread English is essential.
- Proficiency in Microsoft Office, Canva/Photoshop, and digital tools (Google Analytics, Meta Ads, CMS).
- Creative, self- driven, and able to manage multiple projects under tight timelines.
- Bachelor’s degree in Marketing, Communications, Hospitality, or a related field.
- Aesthetic sensibility, attention to detail, and passion for gastronomy and design.
Personal Attributes
- Strong interpersonal and relationship- building skills with internal and external stakeholders.
- Deep appreciation for culinary artistry, mixology, and luxury guest experiences.
- Dynamic, collaborative, and proactive mindset with a balance of creativity and analytical thinking.

Other benefits as per the company/ IHG policies
Mandatory insurances in accordance with Vietnamese Law
Accidental insurance (24/7)
Accommodation provided in staff villa apartments (fully furnished and equipped)
IHG brand standard training
Provided uniform, duty meal and transportation
Competitive salary & Actractive benefit package

Cập nhật gần nhất lúc: 2026-01-07 17:50:02