Retail GTM

New product channel launch planning
- Led the offline retail listing strategy of new products, and formulated retail GTM listing plans for key channels across the country (KA customers, brand stores, chains, etc.).
- Coordinate regional differentiated implementation strategies and formulate hierarchical implementation plans for different channels
- Led some core channels of customized display or new product sampling projects
Retail operation empowerment
- Build a terminal sample loading system: design store display standards, new solutions, and experiential marketing strategies
- Operate a cross- functional collaboration system for new products: Collaborate with multiple departments such as GTM to complete the implementation of new product retail strategies
- Leading prototype/POSM management: formulate prototype circulation strategies and monitor terminal display quality.
Market insight driven
- Monitor the dynamics of competitors and output competitive strategy suggestions
- Observe, collect, and analyze consumer offline behavior information to improve the quality of exhibition design
Retail material budget control

3- 5 years of experience in the consumer electronics industry, experience in consumer electronics retail GTM, retail operations, channel marketing, and channel sales is preferred, and leading/in- depth participation in offline new product launch projects is a bonus point
Execution: Good at dismantling strategies into implementable SOPs and establishing a closed- loop management mechanism
Have strong self- drive and toughness, and love mobile phone products are preferred
Language: able to communicate fluently in English or Chinese (Chinese preferred)
Leadership: Have the ability to promote cross- departmental work and effectively promote multi- departmental collaboration

Chế độ bảo hiểm, Du Lịch, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương

Cập nhật gần nhất lúc: 2025-09-08 18:40:03