Reporting to General Manager
Revenue Manager will be responsible for executing the revenue management strategy for all properties within the designated portfolio ensuring topline performance is maximized for all stakeholders.
Overview of duties
• Is responsible for having all the revenue management processes in place in the hotel, he/she implements the GM’s strategy on daily basis, updates planning, quotes groups and alerts GM, when market deviates from strategy.
• Is in charge of helping to reach and beat the operational turnover budget of the hotel.
• Is responsible for the implementation of RM methods in a dedicated hotel in order to maximize the turnover in accordance with hotel strategies, brand’s marketing and customer’s needs.
• Support the GM in the creation of the strategy (with proper analysis) and to work effectively with the implemented revenue management system. Furthermore, to implement the strategy, based on the daily recommendations in the distribution channels, as well as the daily check of the system recommendations for sense and provide complementary or revised proposals for optimization.
Main responsibilities
Collection
• Communicate the processes to follow in terms of booking quality and correct data input into the PMS, toward the reservation and front office team;
• Update the event database (e.g. in RMS).
• Regularly checks the input and the quality of data (segmentation, denials tracking, etc);
Analysis
• Survey the market, the competitors in terms of pricing and closed dates as a basis for future pricing strategies;
• Analyze the contract performance (price, allotments, number of rooms sold, etc) before decisions on renewals are taken.
• Analyze the hotel performance in the RMS as a basis for strategy decisions;
• Act as a support in the preparation of the annual revenue budget
Decision
• Calculate availability and minimum rate for the requests by using group quotation;
• Provide proposals for the adaptation of the long- term and short- term hotel strategy (day types, ideal mix, RML ranking, price points, triggers, sales conditions, etc) on the basis of the analysis done previously;
• Providing dynamic forecasts, compared to the strategy of the GM and budget.
Recommendation
• Implement and communicate on minimum stay, closed to arrival, up- selling;
• Optimize the distribution channels.
• Make recommendation for strategy changes in RMS, in relation to day types, ideal mix, close limits, booking limits, to be able to react early to guest behavior changes (new events, etc);
• Consult and implement daily the recommendations in inventory and distribution tools;
Evaluation
• Check regularly the implementation of the defined strategies (brand, place, hotel).
• Analyze on a monthly basis the results in terms of internal and external indicators (RevPAR and market share), in order to react in time;
This job description is not exhaustive and will evolve as the hotel&039;s organisational needs change.
