Purpose:
To provide the Hotel’s Marketing and Sales employees with internal and external marketing intelligence to support informed decisions resulting in an increase in the Hotel’s overall revenues and maximize profitability.
Key Responsibility:
Manages the re- engineering and enforcement of business processes in all areas to ensure data cleanliness and data integrity.
Monitors and provides feedback on the Hotel’s effective use of Hyatt systems, tools and procedures in areas of business intelligence, revenue management, inventory management and dynamic pricing to maximize Hyatt’s competitive advantage in the marketplace.
Analyses the current revenue generation trends of the Hotel in order to identify critical areas for Revenue Enhancement.
Participates actively in the formulation and submission of the Annual Business Plan.
Assists the Director of Sales & Marketing and the Revenue department in maximizing revenue and yield through business trend analysis, highlighting areas of opportunity and ensuring delivery and maintenance of optimum data mining, revenue management, pricing and distribution strategies on an ongoing basis.
Constantly develops and updates the Hotel’s “ideal” customer segmentation that leads to the highest overall profitability and to make recommendations based on the findings.
Ensures that all Hotel, company and local rules, policies and regulations relating to financial record keeping, money handling and licensing are adhered to, including the timely and accurate reporting of financial information.
Assists in monthly and weekly reforecasting.
Offers quantitative information to Marketing Communications regarding the targeted market’s size, yield, booking, past promotion results, etc., for planning and ROI calculation.
Conducts training with Front Office and Reservation employees to ensure correct procedures are in place at check in and check out to ensure the availability and validity of data for analysis.
Assists with inventory and forecasting methods of both FIT and group business, to ensure optimal strategies and controls are in place to minimize displacement and maximize total Hotel revenues.
Undertakes in depth business analysis of each revenue generating department, making recommendations concerning the ideal customer market / base, overall strategy and promotional tactics.
Assists the Director of Sales & Marketing and the management team to have a structured approach to strategic marketing making use of all internal and external tools available to the Hotel and providing standard analytical reporting to ensure the adopted strategies are measurable (i.e. promotion tracking).
Ensures optimal inventory controls are in place for FIT / Group and for the Hotel as a whole.
Assists the Director of Sales & Marketing in the strategic direction of the Sales Team by assisting the Sales Managers with their Personal Business Plans, corporate account classification (key account management) as well as ensuring monthly reporting needs are met.
Defines discounting strategies and adapts product packaging according to customer needs and consistency of product delivery.
Monitors and constantly adapts pricing strategies in the context of competitor strategies and market fluctuations.
Develops and implements integrated solutions which enable the Hotel to leverage increased profitability via Business Intelligence and Revenue Management practices, focusing on revenue engineering at all profit centers of the Hotel and improving efficiency in cost control.
