Roles and Responsibilities
Management and Marketing technique and knowledge:
- Management for Business Development Center (BDC) Staff Human resource development of BDC staff Drafting an action plan for Analytical Business
- Ensures supporting to staffs on maintaining and strengthening relationship with all Shimadzu customers, local partners, and end- users.
- Sales support activities (To participate Exhibition/Organize Seminar/Customer Visit and Products promotion) Cross sales marketing plan with distributer. New customer development (Especially, Pharma, E+E, Chemical, Academia, Govt)
- Planning the establishment of a laboratory for analysis and measurement products. Review regulations, obtain necessary licenses, and drive laboratory design that meets market needs.
- Ensures education and training to all BDC staffs on Shimadzu Analytical and measuring Instruments products and other related products on technical specifications up to date.
- Plan and organize Service and Maintenance Training for Existing customer.
- Organize monthly Sales and Marketing Meeting internally and with our partners.
Market research and development:
- Be able to analyze market share of Analytical and measuring products in Vietnamese market in order to set annual action plan on sales promotion strategy: Shimadzu market share, Shimadzu products line and related products, focus market, promotion and education program.
- Understanding market needs and making proposals, to attend necessary standard making meeting.
- Sets up plans on expansion of the existing market by accessing to non- cultivated areas to be assigned to staffs.
- Ensures investigation of competitors and their products for education to staffs and keeping update.
Sales Promotion Results
- Assign annual/semi- annual personal goals and objectives to her BDC staff based on General Director approval for management and evaluation.
- Works with distributors to achieve annual/semi- annual set goals (order reservations, sales, budgets) assigned across departments by the General Director.
Customer Satisfaction
- Supporting sales contract performed by our distributer according to company requirement as well as customer requirement by good judgment and management (E.g.: technical configuration and specifications, after sales and application)
- Sets up plan on taking care customer by frequent contact and communication to end- users and others to enhance Shimadzu sales and marketing image as well as after- sales service
- Ensures education and training on criteria for customer satisfaction to staffs.
Partners control:
- Ensures education and training to staffs on relationship with local partners for company benefit to avoid risks in cooperation.
Cooperation and relationship
- Ensures leadership in cooperation and linkage with related departments.
Window person for overseas contact in sales activities:
- Ensures the relationship with overseas office in sales and service supporting and information such as Shimadzu Corporation, International Operation Dept. (IOD), and Shimadzu Asia Pacific, other subsidiaries.
