At RCE, we’re redefining how the construction equipment industry works across Asia. Since 2018, we’ve helped hundreds of customers in Vietnam access high- quality used machinery from Korea, Japan, and China, backed by fast service and flexible financial solutions.
We’re not just an equipment dealer — we’re building a global platform
that connects buyers with reliable machines and smart financing. With offices in
Seoul, Tokyo, Hanoi, and Ho Chi Minh City, RCE brings global scale to local success.
Our milestones:
• Tripled gross margin in 2024 through data- driven innovation
• Recognized as a “Baby Unicorn” by the Korean Government (2023)
• Raised $5M Series A from top Korean investors (2022)
We’re growing fast — and looking for ambitious, proactive talent to grow with us.
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About the Role
In this role, you’ll be the bridge between our Ho Chi Minh Sales Team and potential customers — generating and nurturing leads through Facebook, Zalo, and CRM systems (Zendesk). Your mission: ensure a steady flow of qualified leads that directly support sales growth in Southern Vietnam.
We’re hiring a Lead Generation Specialist to join our Sales Support Team in Hanoi.
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Key Responsibilities
• Collaborate with the Marketing Team to align campaigns and optimize inbound lead flow.
• Manage and operate Facebook & Zalo channels to attract and qualify leads.
• Maintain detailed lead records, communication history, and status updates in Zendesk CRM.
• Prepare weekly reports on lead volume, conversion rate, and engagement activity.
• Design and execute lead nurturing campaigns to re- engage inactive prospects.
• Support the HCMC Sales Team by following up with cold and warm leads to move them toward conversion.
• Identify, contact, and build relationships with potential buyers of used construction machinery.
• Conduct “happy calls” with customers who have purchased our machines to ensure long- term satisfaction and retention.
