We are seeking a dynamic and experienced Senior A&P Executive to join our team at VCCD. As a Senior A&P Executive, you will be responsible for implementing integrated marketing communications (IMC) plans to strengthen SC VivoCity’s brand image, drive traffic from online to offline channels, and support tenant engagement. You will manage multiple communications platforms, develop content strategies, and collaborate with external agencies to deliver effective campaigns that enhance brand visibility and customer engagement. This role also oversees the planning and operations of SCVC’s Rewards+ app.
Integrated Marketing Communications (IMC)
- Collaborate with line manager to develop and execute IMC plans promoting the company’s brand, services, and campaigns.
- Ensure alignment across online and offline communication touchpoints.
Digital & Social Media Management
- Supervise the creative process to ensure brand alignment and timely delivery.
- Manage SCVC’s website & social media accounts
- Coordinate production of campaign assets (photo, video, influencer, direct marketing) in partnership with external vendors.
- Plan, create and coordinate content across platforms including articles, websites, press releases, reports, FAQs, presentation decks, and spokesperson materials for interviews and events.
- Work with agencies to manage and grow social and owned media channels, including but not limited to Facebook, Instagram, TikTok, YouTube, Website, and Mobile App.
- Plan and execute digital ad campaigns (e.g., Facebook Ads, Display Ads), and optimize performance through regular reporting and analysis.
Public Relations & Crisis Management
- Regularly scan for negative sentiment or incidents that may affect the brand’s reputation and promptly escalate issues to the senior management team.
- Assist in preparing holding statements, FAQs or updates to be communicated via media channels during a crisis.
- Maintain and update the media contact database and manage outreach efforts.
- Ensure timely and consistent updates across all platforms during and after the crisis to maintain trust and transparency.
- Coordinate with PR vendors/agencies to develop and execute PR strategies per campaign.
- Act as the first point contact for monitoring potential brand issues across owned media channels
Market & Media Monitoring
- Conduct regular media and social listening, monitor SCVC’s brand health and customer engagement online.
- Track social market trends and competitors’ marketing activities quarterly.
Budget Management
- Assist in managing communications campaign budgets and cost control.
- Track and report PR and digital expenses during campaign execution to ensure cost- efficiency.
Tenant Support & Collaboration
- Engage with tenants to encourage participation in mall- wide campaigns and promotions – online/ offline and on CRM
- Understand tenant business objectives and tailor marketing packages to support visibility and sales growth.
Customer Relationship Management (CRM)
- Support CRM recruitment efforts and propose member benefits or privileges.
- Work with vendors to troubleshoot CRM app issues and propose new features or activities.
- Manage CRM system and vendor
Other Responsibilities
Perform other tasks as assigned by the line manager in support of departmental goals.
