Client Engagement:
Partner with sales teams, account managers, and other stakeholders to understand
programs that support client objectives and strengthen client relationships.
account goals, challenges, and opportunities. Develop marketing campaigns and
Campaign Execution:
specific accounts.
Manage end- to- end execution of marketing campaigns, including content creation,
email marketing, social media, webinars, events, and digital advertising tailored to
Content Development:
Collaborate with the content team to create personalized and compelling materials
such as case studies, whitepapers, presentations, and product collateral that resonate
with key account stakeholders.
Event Planning and Coordination:
Organize and execute targeted events, such as webinars, virtual roundtables, client
provide value to key accounts.
workshops, or in- person meetings, designed to enhance client relationships and
Performance Tracking & Reporting:
Provide regular reports and recommendations for improvement.
Monitor the effectiveness of account marketing initiatives and campaigns using metrics such as engagement rates, lead conversion, sales growth, and client feedback.
Cross- functional Collaboration:
messaging, initiatives, and strategic goals for each account.
Work closely with sales, product marketing, and customer success teams to align on
Client Advocacy & Retention:
relationships, positioning the company as a trusted partner and advocate for client
Ensure that marketing efforts not only drive sales but also nurture long- term client
success.
Skill:
- Strong project management and organizational skills with the ability to handle
multiple priorities simultaneously.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools and platforms (e.g., HubSpot, Marketo,
Salesforce, Google Analytics).
- Strong analytical skills with the ability to interpret data and adjust strategies
accordingly.
- Experience in event planning and execution is a plus.
- Creativity and an eye for detail to craft compelling messaging and campaigns.
- Ability to work collaboratively across teams and engage with senior stakeholders.
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field (or
equivalent experience).
