Product Development:
Constant Innovation: R&D to explore new production technologies and materials; market and consumer global trends to pioneer local market.
Market Research & Data Analysis: Conduct market research and data analysis to uncover market insights, customer preferences, and new business opportunities.
New Product Development: Guide, develop, and manage the process from concept to finished product, including concept, product and packaging.
Coordinate Supply Chain: Forecast, plan & proceed paper for mass production and material requirements.
Portfolio Management & Route to Market:
Route to Market: Segment, size, price and target planning for collections.
Collection Life Cycle Management: Track and manage the life cycle of collections (new arrivals, bestsellers, slow sellers, discontinued items) to optimize capital turnover and business efficiency.
Sales Performance Tracking & Reporting: Monitor and report on business performance regularly; collaborate with Demand Planning and Supply Chain teams to analyze and forecast demand, ensuring timely production plans to meet sales targets and KPIs.
Stock Management: frequently track stock in trade, plan and execute for restocks, follow and ensure stock delivery to flagships.
Assist in related Marketing scope in Distribution agenda, namely E- commerce and New Retail Store
Product Marketing & Brand Building:
Campaign/Project Management: Participate in managing or supporting company- wide projects and campaigns as assigned, following project setup and task delegation.
Product/ Campaign Training: Create tools and materials for product training and implement training for retail systems and relevant departments.
Positioning & Communication: Develop positioning strategy and communication plan for the collection/the brand to target customers, in collaboration with Brand Management, Brand Service, and Marketing Operations teams.
Internal & External Stakeholder Management:
Professionally and proactively work with related parties to set up process, solve roadblocks, manage lead time and deliver projects.
