Senior Brand Marketing Executive

Analyzing the market situation, customers’ behavior/ insight/ feedback, traffic generators changing, business performance & operation status.
Developing monthly/ quarterly marketing plan based on the analysis of the market, trade and consumer needs, resources and capabilities, focus on:
▪ Develop and manage the brand & communication budget, ensuring that resources are allocated and spent appropriately to optimize brand growth and profitability.
▪ Work closely with Brand Manager/ Marketing Manager to develop & ensure that new products (F&B, Merchandise,…) not only align with the brand&039;s aesthetics, quality, and values; but also help brand to grow sustainably & meet customer’s need gaps.
▪ Measure and report performance of all marketing communication campaigns.
▪ Brand & Communication Execution & Management: collaborate with the marketing team to create compelling content, including visuals (image/ video), copy, and multimedia assets, for various platforms and channels.
▪ Strategic Brand & Communication Plan: objective, direction, creative, key message/ key visual, social content/ advertising optimization/ agencies management to ensure brand/ product’s awareness & consideration across touchpoints.
▪ Work closely with internal departments & internal marketing team to well align & roll- out the programs on- time & in- full. o Others scopes of work assigned by line manager

Bachelor’s Degree in Marketing, Brand & Communication or relevant.
Passion for growth, experience to manage workload and multiple projects to adapt in a fast- pace environment
Creative thinking, innovative, problem- solving skills or copyrighting/ video editor foundation is a plus.
Background experience in F&B, Retail, FMCG is a priority.
02- 03 years- experience in Brand Marketing, Communication, Product Portfolio, Pricing,…

Chế độ bảo hiểm, Du Lịch, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Nghỉ phép năm

Cập nhật gần nhất lúc: 2024-04-03 11:46:12