Senior Campaign Planning, Execution & Tracking Specialist

Financial Tracking

• Consolidated Marketing Budgets & Spends Tracking - Annual, Quarter, Month
• CPA & ROI forecasting
• Vendor Management and Cost Optimization
• Spends Analysis by Biz, Channel, Media

Analytics:

• Collect data to evaluation performance of existing campaigns
• Take responsibility to prepare customer segmentation and profiling on campaign basis
• Follow up and work with Business Intelligence Competency Center (BICC) on updating relating data for campaign evaluation
• Always tracking campaign data, feed file reporting as well as participation in any campaign improvement efforts.

Performance tracking:

• Take responsibility for coordinating with related department to collect data and prepare report for higher management analysis
• Deliver regular reports of campaign results by liaise with BICC in support of marketing campaign files (or related marketing data) for the conversion analysis
• Deliver regular reports of campaign results, including web analysis and evaluation against agreed KPIs
• Campaign Performance Tracking, KPIs tracking, and centralized reporting

• University Graduate – major: Business, Finance preferred
• Min. 4 years of working experience in banking and financial service, specialized in tactical analysis and campaign management
• Prior experience in a financial analyst role is an advantage
• Agency experience in analysis can be counted as an advantage
• Language requirements: Vietnamese-native, English –fluent
• Strong expertise in working and providing insight from data and numbers
• Leadership skills to collaborate with diversely-skilled teams to achieve business outcomes
• Familiarity with SQL, SAS and running queries for data analysis, data quality, and ad-hoc counts and reporting
• Excellent analytical and project management skills
• Excellent follow-up skills with strong influencing and networking skills
• Practical & innately curious with ability to focus & deliver high quality of works within tight time frames
• Good presentation skills with an eye for the art
• Language requirements: Vietnamese – native, English – advanced
• Computer Skills
• Advanced skills in Microsoft Office applications