Senior Category Manager (Homeline, Hardline, Electronics)

Main Responsibilities
Lead International Sourcing Missions (Outlet, Deal Flash, Treasure Hunt)
• Scout international vendors, fairs, and closeout opportunities aligned with category and margin needs
• Secure proper handover to Sourcing Executive for contract finalization, golden samples, and documentation flow
• Consolidate selection with samples, costings, and go/no- go validation with Category & Commercial Directors
• Liaise with sourcing teams to evaluate supplier capabilities, MOQ, lead times, and compliance
• Lead international sourcing missions (e.g. Deal Flash, Outlet, Treasure Hunt) to enrich the category with trend- right and high- margin items
Own the Category P&L and Deliver Business Objectives
• Define and lead business objectives and category- level targets
• Perform OTB and ensure alignment with financial planning
• Track category performance (sales, GM, rotation, pricing, activations) across Offline & Online to meet profitability targets
Define and Implement Category Strategy for O&O
• Build a category strategy aligned with brand positioning
• Identify assortment gaps and opportunities throughout the year for both Offline and Online (including exclusive or online- specific SKUs)
• Monitor execution of strategy across VM, Trade Plan, In- store, and Online touchpoints
• Analyze market trends, customer behavior, competition, and store segmentation
Drive Assortment and Product Planning
• Identify opportunities for exclusive designs and product innovation with Sourcing
• Lead product planning per banner/store: specs, product mix, materials, packaging type, collection themes, and samples
• Input Product for trade Plan exercise per activation
• Manage the assortment selection process timeline compliance (e.g., Range Council)
• Define optimal assortment per channel and store tier (O&O) and exiting strategy for underperforming sku’s (e.g., provisions, etc.)
• Set price architecture (Step- in / Good / Better / Best) using competitors’ benchmark
• Prepare commercial briefs for Sourcing Executive
Supervise master data accuracy and consistency on the category.

15 days
Performance Bonus
Baoviet Healthcare

Cập nhật gần nhất lúc: 2026-01-19 18:50:02