JOB SUMMARY
To achieve our mission, bold and performance- driven content is at the core of our growth. That’s why we’re looking for a sharp and creative Content Creator to craft short- form video ads for TikTok, Reels, and YouTube Shorts.
If you know how to sell through storytelling, write hooks that stop the scroll, and build content that scales- the Content Creator role at PATI Group could be your next big move.
ESSENTIAL ROLES & RESPONSIBILITIES
Create Short- Form Content That Converts (80%)
Repurpose reviews, briefs, and product claims into scroll- stopping video assets.
Collaborate closely with Creative Strategist and Marketing team to optimize ROAS and scale what works.
Write scroll- stopping hooks, persuasive CTAs, and story angles that drive paid performance.
Take ownership of producing 2–3 high- impact short video ads per day- from scripting to editing.
Research & Creative Strategy (20%)
Brainstorm and pitch 3–5 fresh, high- converting video ideas daily to fuel our content pipeline.
Study top- performing DTC ads in the health & wellness space and extract actionable insights.
Stay ahead of trends, formats, and creative angles that convert across TikTok, Reels, and YouTube Shorts.
SKILLS & QUALIFICATIONS
Core Competencies
Video Editing Expertise: 3- 5 years of experience in creating high- performing short- form content for social platforms (TikTok, Instagram, Facebook).
Good command of English (Written and Spoken), equivalent to an IELTS score of 6.5.
Proven skills in:
Content creation – Strong hooks, engaging scripts, and scroll- stopping captions.
Short- form video editing – Proficiency in CapCut or equivalent tools.
Basic graphic design – Able to produce visuals using Canva or similar platforms.
Nice to have: Experience producing content for ads or working with direct- response/DTC brands.
Experience managing or scaling a short- form video channel built on strategic content- shows insight, storytelling, or clear value, not just trend replication.
Platform Fluency: Understanding of TikTok, YouTube Shorts, and Facebook Reels- about how they work, what pops, and what flops.
Behavioral Traits
Attention to Detail: Committed to delivering polished, high- quality content on tight deadlines.
Collaborative Mindset: Strong communication skills to align with team goals and incorporate feedback effectively.
Adaptability: Open to learning new tools and techniques to enhance video production.
Trend Awareness: Constantly updated on video trends and audience preferences.
COMPENSATION & BENEFITS
Additional Benefits: Social insurance, statutory leave, and a variety of wellness and team- building activities.
Compensation: 15,000,000- 25,000,000 VND per month + incentive based on performance (open to negotiate).
Professional Development: Access updated tools, mentorship, and training you need to sharpen your edge and grow your career.
Creative Playground: Get your hands on bold, high- impact campaigns where your contents actually matter.
Dynamic Work Environment: Work in a high- energy, collaborative team that values speed, creativity, and results.
WORKING CONDITIONS
Location: On- site, 18 Street No. 38, An Khanh Ward, Ho Chi Minh, Vietnam.
Hours:
Monday- Friday: 8:30 AM- 5:30 PM, with a 1- hour lunch break.
Saturday (Culture Day): 6:30 AM- 09:00 AM. We kick off Saturdays with team runs and weekly reflections- mind, body, and momentum aligned.
Please make sure you have read and agreed to our working location and hours, including working on Saturday mornings.
