About Us: At Crossian, we&039;re more than just an e- commerce business; we&039;re at the forefront of innovation in online shopping. Since our inception in 2020, we&039;ve seen remarkable growth, with a 400% increase in under three years. Our rapid progress is a reflection of our team&039;s dedication and the advanced technologies that drive our vision. Our mission? To spearhead Direct- to- Customer (DTC) brands, ensuring that our valued customers always remain at the center of our journey.
Our Impact:
We are determined to redefine comfort and quality with our bras. For us, it&039;s not just about style; it&039;s about delivering unmatched quality directly to discerning U.S. customers. And what fuels this commitment? A dedicated focus on outstanding service and an unwavering dedication to our customers.
Your Role:
You will play a vital role in the success of our products by developing product content strategy, and ensuring our compelling product content resonates deeply with our customers.
Content Creation and Distribution
• Develop and manage the creation of top- tier content, from viral video creatives to jaw- dropping websites, ensuring each piece aligns with brand&039;s standards and audience engagement goals.
• Design content that tells a story about each product, emphasizing the unique features and benefits of them.
• Stay up- to- date with fashion/apparel industry trends and best practices in digital/ product marketing, implementing innovative strategies to drive results.
Analytics and Performance Optimization (training will be provided)
• Keep a keen eye on digital content performance and metrics, optimizing for conversions.
• Utilize data insights to identify areas for improvement and make data- driven decisions to optimize conversion rate.
Content Strategy and Planning
• Pair with the Product Manager and collaborate with other members of the product development team to plan and create compelling branding content during the product’s life cycle, and also make sure the product content is aligned with our brand guidelines.
• Research the market trend, target audience, their preferences, pain points, and behavior, especially focusing on the U.S. market.
• Mastermind go- to- market digital/ product marketing strategy for selected products that keeps engagement high and conversions rolling in.
Cross- functional Collaboration
• Collaborate with Graphics and Video teams, and other creators to make visually impactful content.
• Collaborate with in- house product development team in designing, developing, and mass- producing bra products that win the customers.
• Collaborate with the Performance Marketing team to track, analyze, and report on sales, advertising metrics, and KPIs to measure marketing campaign effectiveness.
