Content Strategy and Planning
Be the market guru, identifying US customer trends, consumer preferences, and competitor move
Mastermind go- to- market digital/ product marketing strategy for selected products that keeps engagement high and conversions rolling in
Content Creation and Distribution
Stay up- to- date with industry trends and best practices in digital/ product marketing, implementing innovative strategies to drive results
Oversee the production of top- tier content, from viral video creatives to jaw- dropping websites
Analytics and Performance Optimization
Utilize data insights to identify areas for improvement and make data- driven decisions to optimize conversion rate
Keep a keen eye on digital content performance and metrics, optimizing for conversions
Cross- functional Collaboration
Collaborate with in- house teams to make sure selected product features meet industry quality standards; marketing collaterals align with market trends and customer needs
Collaborate with Graphics and Video teams, and other creators to make visually impactful content
Collaborate with Performance Marketing team to track, analyze, and report on sales, advertising metrics and KPIs to measure marketing campaign effectiveness
Requirements
Work Experience
Proven career advancement in digital/ product content marketing or holding an equivalent title in previous role(s)
2- 3 years of experience in digital/ product content marketing
Experience in e- commerce/ facebook ads/ email marketing or as a retail/ e- commerce shop owner is a plus
Track record of digital/ product content creation
Skills
Copywriting in English/ graphic design briefing/ video briefing skills
Critical thinking and problem solving skills
Presentation or training/ mentoring/ coaching skill is a plus
Research, task management and collaboration skills
Ability to deal with and deviate for AI at a professional level, e.g. Open AI and Canva AI, etc
Proficiency in English skills (IELTS 6.0 or equivalent)
Qualifications
Passion for continuous learning and professional development
Aptitude for turning data into actionable insights
Customer- centric and proactive mindset
Ability to self- motivate and perform under pressure
A keen eye for detail
Benefits
Project- based bonus depending on business situation and revenue (if any).
Support technical training and guide to use the CRM software
Health insurance, social insurance.
A competitive salary with a fixed 13th- month salary and a variety of allowances.
Be guided and work with experienced consultants in the corporate services industry.
Support in training professional knowledge, negotiation and sales skills.
