Senior Content Executive

We are looking for a Senior Content Creator who is passionate about creative storytelling with a performance mindset. This role is responsible for conceptualizing, scripting, and overseeing the production of performance- driven content across platforms like TikTok, Facebook, Zalo, YouTube, and Display Networks. You will work independently and lead a small team to bring engaging ideas to life, collaborating closely with media buyers and creative leads to deliver results.

Key Responsibilities
- Keep pulse on platform trends (especially TikTok & short- form), ensuring content stays fresh, relevant, and scroll- stopping
- Collaborate with Paid Media and Brand teams to craft messages that align with ILA’s tone yet perform in digital channels
- Manage and mentor a small team (2–5) of writers, editors, or creative freelancers
- Continuously test, learn, and optimize based on performance KPIs (CTR, CVR, CPAS...)
- Lead ideation, scriptwriting, and supervise production of content formats optimized for performance (short videos, hooks, storylines, etc.)
- Own and manage the full content lifecycle from idea to execution and post- evaluation

Skill Requirements
- Comfortable working independently in a fast- paced, dynamic environment
- Able to translate marketing briefs into emotionally engaging yet performance- optimized content
- Prior experience in education, edtech, or brands with complex products is a big plus
- Sharp understanding of Gen Z insights and online behavior
- Proven success in creating high- performing short- form content for social platforms
Required Experience
3+ years in content/digital marketing, advertising, or creative agency, with at least 1 year leading a small team.
Required Education and qualifications
Bachelor degree

Chế độ bảo hiểm, Du Lịch, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương

Cập nhật gần nhất lúc: 2025-07-26 08:15:03