Senior Content Marketing Specialist

COMPANY OVERVIEW
Founded in 2009, Magestore aims to become a long- term partner of global retail brands. Our solutions include the world’s 1 point of sale and retail management software for Magento, complemented by professional IT services. As a part of the BSS Group since 2022, we’re excited to expand our comprehensive retail solutions to even more businesses in the future.
JOB OVERVIEW
We are seeking a talented content marketer specializing in crafting persuasive and conversion- driven content. The successful candidate will play a key role in creating high- quality, engaging content that aligns with SEO strategies and maximizes conversion rates, targeting an English- speaking B2B audience.
The primary focus will be promoting our Point of Sale solution to Magento merchants. The candidate’s key performance indicators (KPIs) will be directly related to generating high- quality leads for this solution.
RESPONSIBILITIES

Client Engagement: Communicate with clients to gather product and service feedback, then publish quality case studies and testimonials to build trust and drive conversions.
Content Promotion: Publish content on all marketing channels, including the website, social media, advertisements, and other relevant platforms, amplifying our ability to meet KPIs.
Conversion- Centric Content: Develop compelling and persuasive content designed to maximize conversion rates.
Content Variety: Produce various content types to promote our solution, including website copy, landing pages, email campaigns, product descriptions, and sales collateral.
Content Optimization: Analyze and propose actions to optimize and improve the content performance to achieve the team’s KPIs.
SEO Alignment: Collaborate closely with the team to ensure content aligns with SEO strategies and contributes to achieving keyword ranking goals.
Team Management: Recruit and manage a team of freelance writers, providing guidance and feedback to ensure the production of high- quality content that aligns with our KPIs.

BENEFITS

Salary: 16- 20M gross with performance rewards, reviewed every 6 months
Youthful and inclusive environment (95% are 9x and 2k)
Team- building events, picnics, and summer trips
Scenic office on 14th, 16th, 18th, 19th, and 20th floors. Free access to tea and coffee.
Agile and drama- free working environment that respects differences and focuses on human development
Opportunities to participate in clubs: Football, running, game, etc.
5- day workweek (Monday to Friday, 8:30 AM to 5:45 PM)
5 days of annual absence (12 days in accordance with the law + 1.5 days company trip)
Social and health insurance in accordance with the Vietnam Labor Code
Birthday gifts, seniority allowance, course & certificate coverage

Excellent Writing Skills: Outstanding writing and editing skills with a proven ability to craft persuasive and action- oriented content. IELTS 7.0 or above.
Team Management: Experience in managing freelance writer teams, providing guidance, and ensuring the production of high- quality content is a plus
SEO Understanding: Familiarity with SEO principles and how to integrate them into content for conversion optimization.
Research Skills: Ability to conduct market research and stay updated on industry trends to create content that resonates with the target audience.
Communication Skills: Effective communication and collaboration skills to work closely with the SEO team, freelance writers, and other stakeholders to pursue our KPIs.
Proven Experience: Minimum of 2 years as a Content Marketing Specialist with demonstrated ability to produce high- quality, KPI- driven content targeting English- speaking audiences.

To become a part of our team, please submit your CV that includes links to
3 website writing samples (blog post or landing page)
that you’ve written in the past. We recommend submitting works relating to retail, technology, or software.

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Cập nhật gần nhất lúc: 2024-05-21 18:05:06