Being a Senior Content Marketing, you will be responsible for crafting innovative and effective communication strategies that enhance brand awareness and engagement. You will work closely with cross- functional teams to ensure that all communications align with our brand&039;s voice and business objectives. This role demands a high level of creativity, strategic thinking & execution.
Job Description
60% Creation and Development:
Oversee the creation and execution of creative content across various media platforms including digital, print, and social media;
Collaborate with internal marketing teams to create cohesive and creative content, especially storyboards, scripts for video production;
Provide expert guidance on messaging, branding, and positioning of products and services;
Write and edit various types of content, including blog posts, articles, whitepapers, leaflets, case studies, social media posts, email newsletters, SEO, Tiktok script...;
Manage external content of KOL/KOC during campaigns;
Develop an editorial calendar to plan and schedule content creation and publication across various channels;
Conduct market research and analyze trends to identify new marketing opportunities;
Measure and report performance of all communication plans, and assess goals (ROI and KPIs);
Develop comprehensive communication plans on various platform such as website, social media (main channel), paid media that align with the company&039;s marketing strategy and business goals;
Map content to different stages of the customer journey to ensure a seamless experience;
Identify target audiences and buyer personas to create content that resonates with them;
Stay up- to- date with advancements in marketing and communications technology and techniques;
20% Content Strategist:
Acting as a local expert: Counseling about local trends, behaviors, and insights in Vietnam market;
Supporting & reviewing the creative vendor’s outputs, ensuring brand consistency;
Supporting and brainstorming ideas/concepts for content roadmap, and content calendar;
Research industry- related topics, viral ideas, trending on the market and competitors to produce writing that connects with target audiences, boosts engagement, and fosters brand awareness;
Tracking content performance, adjusting content strategy based on manager directions.
Coordinating with designers to release visually appealing elements into digital campaigns;
20% Others:
Collaborating with the Marketing team and other departments to deliver tasks;
Updating and reporting weekly/ monthly to the line manager.
