Senior Content Specialist

About the Role:
We are looking for a Senior Content Specialist to plan, create, and optimize content across digital channels, driving high- performing marketing campaigns and supporting business growth. This role works closely with Media, Design, Sales, and cross- functional teams to deliver impactful and brand- consistent content.

Key Responsibilities:

Track, analyze, and report content performance; propose improvements.
Create content for social media, landing pages, email, SMS, and promotional campaigns.
Collaborate with Media & Design for production, A/B testing, and performance optimization (CTR, CPL, CVR, ROAS).
Work cross- functionally to ensure quality, consistency, and timely delivery.
Support Sales with promotional content, consultation slides, and materials.
Write and optimize ad content for Meta, Google, TikTok, Zalo, and more.
Manage content for new product launches and seasonal campaigns (e.g. Summer, Back to School, Lunar New Year).
Plan and execute monthly performance- driven content aligned with business goals.

Strong planning, execution, and project management skills.
Solid understanding of performance marketing metrics and ad platforms.
Strong copywriting skills across paid media, social, and owned channels.
Creative, proactive, analytical, and results- driven.
3–4 years of experience in Content Marketing (digital/education preferred).

Clear growth path to Team Lead.
Opportunity to grow in a global EdTech company.
Fast- paced, collaborative, and impact- driven environment.
Competitive salary & performance bonus.
Professional development & team bonding programs.

Cập nhật gần nhất lúc: 2025-09-12 18:10:03