Livestream Content Strategy
Develop content strategies for livestreams across campaigns, monthly plans, and mega days
Create and define big ideas, concepts, content angles, and key messages for each livestream, aligned with:
Business objectives (GMV, CVR, AOV, traffic)
Define and optimize livestream formats (educational, selling- driven, entertainment, review, deal- based, etc.).
Livestream audience behavior (watch time, interaction, impulse buying)
Design and own livestream concept frameworks by category (beauty, FMCG, fashion, education, finance, etc.), including:
Repeatable concept templates adaptable across brands and platforms
Livestream format & flow (opening hook, selling blocks, interaction, deal drop, closing)
Content pacing & energy curve by session length
Communication Planning (Livestream- Focused)
Design content flows and communication funnels
Translate business objectives into communication objectives and content approaches for livestream initiatives.
Collaborate with Media and Performance teams to:
Ensure all livestream concepts and content formats fully comply with platform guidelines
Recommend paid, owned, and earned touchpoints supporting livestream traffic
Optimize reach, frequency, and audience inflow into livestream rooms
Analyze audience insights, cultural trends, and market behaviors to continuously refine messaging and content approaches.
(TikTok Shop, Shopee Live, LazLive, etc.), including:
Algorithm and traffic behavior implications
Content policy & compliance
Promotion mechanics & deal structures
Content Quality & Execution Management
Act as the content quality gatekeeper for livestream concepts:
Ensure consistency in concept quality, brand tone, and selling effectiveness
Review and challenge ideas from content executives, hosts, or agencies
This role focuses on concept and strategic design rather than daily script writing or operational execution.
Performance Analysis & Insights
Consolidate post- livestream reports, extract insights, and propose optimization recommendations for future livestreams.
Evaluate the connection between content, communication approach, and business performance.
Conduct ongoing research on livestream trends, content formats, host styles, and competitor activities.
Monitor and analyze livestream performance metrics (Views, watch time, engagement rate, GMV, CVR, clicks, and orders)
