SENIOR COPYWRITER

Creative Strategy

Research target audiences, best practices, and client materials & perform content audits to identify & craft the right content tone.
Develop creative idea or concept for campaigns for a multi-channel environment, working closely with the Creative Team.
Update the creative team about social, cultural & industry trends that are relevant to creative & content development.
Participate in client meetings to present creative ideas, plans, amendments & report progress; prepare presentation materials.
Guide, prepare & brainstorm for new content ideas that work across different channels.
Provide content direction to content specialists within the Social/PR/Experiential teams & oversee content master plans that encompass all channels.

Copy & Content Development

Ensure all content is delivered on time & within the budget.
Write clear, persuasive, and original copy.
Oversee content production & designer work to make sure it is aligned with the strategic & creative direction.
Take full responsibility for the quality of outsourced content.
Edit & proof content in both Vietnamese & English, ensuring content quality & consistency across channels.

Consulting

Ensure you acquire a clear understanding of client business, budgetary constraints & use this knowledge to provide relevant creative solutions.
Build, maintain & develop trust with clients as a creative advisor – actively participate in client meetings to provide creative & content views.
Use listening and critical thinking skills to deepen your understanding of client issues & briefs.
Be critical in your thinking & constructive in your feedback.

Reports to:
Copy Leader.

Have a sharp solution-oriented attitude instead of not blaming others.
A team player with brave, enthusiastic, and cheerful attitude.
Achievement certificates (Optional)
A portfolio that boasts an impressive collection of ideas written in contemporary yet relevant writing styles that deliver on all the above aspects.
The ability to articulate thoughts into concrete ideas using words and visual to adapt in situation or solve the issues on spot.
Understand the ecosystem of the digital and physical world.
At least 4 years of experience in communications, advertising, digital marketing, social media etc.

Du Lịch
Chế độ thưởng
Đào tạo
Nghỉ phép năm
Tăng lương
Chăm sóc sức khỏe
Chế độ bảo hiểm

Cập nhật gần nhất lúc: 2021-07-23 20:32:02