We are seeking a highly skilled and experienced Senior Customer Intelligence Analyst to join our team. You will play a crucial role in analyzing and interpreting user behavior data to drive insights and improvements for our mobile application. You will be responsible for overseeing the collection, measurement, analysis, and reporting of mobile app analytics research to help optimize user experience and drive product – led growth.
What you will do
Follow and improve the standardization of the research process, documentation and sharing knowledge;
Work closely with cross- functional stakeholders in product, design, data science, marketing, and business units to provide customer and market understanding and drive research recommendation implementation;
Plan and execute consumer research, competitor and market analysis to answer key business, marketing and product questions, ensure report quality and timely delivery of research outputs;
Interpret data and information into clear and compelling insights that lead to actionable recommendations, able to communicate results and recommendations to key stakeholders;
Implement new, improved and/or more cost- effective marketing research tools, methods, and processes;
Design and manage research projects that include either one or combination of the following types of research: (1) quantitative research such as tracking surveys, e.g. brand health, competitive NPS; U&A, market sizing and segmentation, campaign evaluation etc.; (2) qualitative research such as in- depth interviews, focus groups, diary studies, concept testing etc.; (3) secondary research such as competitor analysis, business model and strategy, product and marketing ideation etc.
What you will need
Strong foundational knowledge of qualitative or quantitative research tools and techniques;
Strong business acumen; an understanding of business goals, strategies and pressures while being aware of industry trends and competitive actions as a context for doing research;
(Qualitative) Good moderation skills, including strong ability to relate to people at all levels and an effective/flexible communication style;
3+ years conducting market research and/or business consulting, with an excellent command of either qualitative, quantitative methods and/or business consulting capabilities;
Strong project management skills and experience guiding multiple internal and/or outsourced projects simultaneously;
Good attitude and ability to work independently, as well as part of a team;
Can express ideas clearly and simply; listen to others. Good data/ insights analysis / interpretation skills. Excellent written and verbal communication;
Language: proficient in English. Chinese is a plus.
Ability to build collaborative relationships remotely and cross- functionally to influence strategy and decisions;
(Quantitative) Proficient with a variety of statistical analysis methods such as Regression, Logistic regression, decision trees, Time series forecasting methods, etc. Proficient in SPSS, R/R Studio or other statistical analysis software. Proficient in Oracle, SQL Server or other SQL- based platforms is a Plus;
