TAPTAP is Vietnam’s #1 Engagement & Loyalty platform with 3M users and 3,000+ partner stores across 15 industries. Our shareholders include Vietnam Investments Group (VIG) and United Overseas Bank Limited (UOB). VIG is a leading private equity firm in Vietnam with total funds under management of over USD 500 million and with stakes in over 35 brands in the market. UOB is a leading bank in Asia, headquartered in Singapore, with a global network of over 500 offices including Vietnam.
TAPTAP’s innovative reward platform maximizes customers’ benefits when they engage with their favorite brands. Simultaneously, we enable businesses of all sizes to better understand and engage with their valuable customers across offline and online channels while streamlining and digitalizing their operations
We are looking Sr. Executive, Advanced Analytics – who possesses the skills required to gather, analyze, and interpret a wide variety of operational and customer data to identify key drivers, relationships, and insights to support TAPTAP Loyalty Program Operations, including Campaign performance optimization, customer behavior, product analytics, retention strategy evaluation, and recommendation. This strategic role requires the ability to bring together disparate datasets to provide key/actionable insights.
This position is a 12-month contract and will report to the Head of Data & Analytics
Your role & responsibilities
- Participate in projects that may include customer behavior/segmentation, Purchase spending Levels, offer effectiveness, product level analysis, and customer experience analysis, all with a focus on customer retention, up-selling, and cross-selling.
- Apply advanced analytics techniques such as significance testing, multiple regression techniques, AB testing, and experimental design, etc. to support insights and analysis.
- Develop reports, charts, tables, and visualizations to support analytical insights and to effectively communicate recommended actions to leadership and business partners.
- Identify “pain points” within the business, analyze them, prepare data, and develop statistical models/ Machine learning algorithms/ other AI techniques.
- Perform tracking and optimization of implemented & operationalized models.
- Provide advanced analytics with a focus on forecasting future events and behaviors, enabling businesses to conduct what-if analyst
Your skills & qualifications
- Preferred degree in Business Analytics, Statistics, Mathematics, Computer Science, or related field.
- 4 – 5 years of relevant experience in Business Analytics, Machine Learning, Deep Learning, and Statistics.
- Required Technical Skills/Competencies: ClickHouse, SQL, Python, Relational Database Structures, Data Analytics/Data Mining Tools, PowerBI/Tableau, Microsoft Office, including Advanced Excel skills.
Benefits for you
- Monday to Friday (09:00- 18:00)
- Part of a pioneer team of a digital start-up with huge growth opportunity and strong backing from two organizations
- 13th month salary
- 12 annual leaves + 3 sick leaves.
- 100% Social Insurance
- Private healthcare insurance, yearly checkup
- Gathering activities in special occasions (Christmas, New Year, Women’s Day, etc.)
- Company trip and team building activities
- Snacks, tea and coffee are ready to serve
- A flexible environment with super fun and enthusiastic colleagues
