Senior Digital Marketing Specialist

Develop and Execute Digital Marketing Campaigns:
Plan, create, and manage digital marketing campaigns across various channels, including search engines, social media, email, and display advertising.
Optimize campaigns for maximum reach, engagement, and conversion.
SEO Strategy and Implementation:
Monitor and report on website and keyword performance.
Conduct keyword research and analysis to improve organic search visibility.
Optimize website content and structure for search engines (on- page and off- page SEO).
Paid Advertising:
Set up and manage paid advertising campaigns, including Google Ads, social media advertising, and other paid channels.
Continuously optimize ad spend, targeting, and ad copy to maximize ROI.
Content Marketing:
Collaborate with the content team to ensure that digital content aligns with marketing goals.
Monitor content performance and make data- driven recommendations for improvements.
Email Marketing:
Segment email lists and personalize content for different audience segments.
Plan and execute email marketing campaigns, including newsletters, drip campaigns, and lead nurturing.
Track email campaign performance and make necessary adjustments.
Analytics and Reporting:
Use insights to make data- driven recommendations and adjustments to campaigns.
Monitor and analyze digital marketing KPIs.
Prepare regular reports on the performance of digital marketing initiatives.
Conversion Rate Optimization (CRO):
Identify areas for website and landing page optimization to improve conversion rates.
Collaborate with the web development team to implement changes.
Implement A/B testing and other CRO techniques.

The main challenge for this position:

Finding the best way to understand quickly the global market for animation, animation service offerings, and our target audiences (especially in learning & training)
Understanding the company website, measuring and improving marketing performance
Planning and executing marketing activities with limited resources

How to overcome the challenges:

In- depth knowledge of digital marketing channels, including SEO, SEM, social media, email, and content marketing.
Bachelor&039;s Bachelor&039;s degree in Marketing, Communications, or a related field.
Team player with the ability to work independently and autonomously.
Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, social media advertising, and email marketing software.
Strong analytical skills and ability to interpret data to make informed decisions.
Proven experience in digital marketing, with a strong track record of successful campaigns.
Flexibility to adjust to the dynamic nature of a startup
Excellent written and verbal communication skills.
Age: 25- 30 Years old (Preferred)
Positive, can- do attitude, creative and strategic mindset to develop effective digital marketing strategies.

Work with our clients (99 percent are foreign organizations/companies in many different industries) to have opportunities to improve your intercultural skills.
Salary: Negotiable with 13th- month salary and bonus based on performance.
Holidays bonus: International Workers’ Day, Vietnam’s National Day, Lunar New Year.
12 leave days & 4 sick leave days per year
Performance review every year.
Insurance packages for employees include social insurance and premium health insurance.
An encouraging environment for individual’s creative and professional growth, optional 2 courses for individual learning desire.
Annual periodic health examination.
Funded break- release twice a year and other interesting events.
A comfortable working space that supports thoughts wandering, ideas seeking, and freedom inspiring.
Working hours: 8:30 am – 6:00 pm (including 1.5 hours for lunch break).

To apply, please submit your resume, a cover letter highlighting your relevant experience and achievements in digital marketing, and any portfolio samples demonstrating your successful digital marketing campaigns.
Learning is an equal opportunity employer and a forward- thinking workplace that values innovation and creativity. We welcome candidates from all backgrounds to apply.

Cập nhật gần nhất lúc: 2023-11-30 02:15:18