Senior Digital Marketing Specialist

- Execute optimized online advertising campaigns via Google Ads (Advanced), Tiktok Ads, Facebook Ads etc., to generate leads and acquire customers.- Manage in- app marketing initiatives, including launching app- performance advertising campaigns: GG Universal, Apple Search Ads,...- Plan and monitor the company&039;s ongoing presence on social media platforms such as Facebook, Tiktok and others.- Propose creative concepts and collaborate with the content team to bolster engagement on the company&039;s fan pages.- Work in tandem with designers to enhance user experience (UX) and improve conversion rates.- Analyze the effectiveness of digital marketing efforts using an assortment of web analytics tools, including Google Analytics and WebTrends.- Gain insights into the latest online marketing trends and continually update marketing strategies to remain current.- Sustain partnerships with media agencies and vendors to support marketing objectives.

- BSc/BA in Marketing or relevant field. At least 5 years as an expert in Google Ads, App Performance Ads for lead generation, highly experienced in performance tracking.- Experience in the fintech or financial services industry is an advantage.- Being good at handling a heavy digital marketing budget to maximize lead generation performance is a big plus.- Excellent understanding of digital marketing concepts and best practices.- Working knowledge of ad serving tools (e.g., DART, Atlas)- Perfect knowledge of web analytics tools (e.g. Google Analytics, Tag Manager, WebTrends, etc.)- Skills and experience in creative content writing- Analytical mindset and critical thinking- Excellent communication and interpersonal skills

Be part of a winning team with exponential growth regionally, recruiting world- class talent
Opportunity to work and learn from one of the best and brightest technology teams in Vietnam
Health insurance package for the whole family, free food at the office, Grab for Work allowance

Cập nhật gần nhất lúc: 2024-04-11 07:40:40