Senior Digital Performance Marketing Specialist

As a Senior Digital Performance Marketer at Diag, you will play a critical role in driving our digital marketing strategy and execution excellence. Your primary focus will be on developing and implementing performance- based marketing initiatives to increase patient acquisition, engagement, and retention.

Data Analysis & Reporting: Monitor and analyze campaign performance data to identify trends, optimize strategies, and report on ROAS and other key performance indicators (KPIs).
Ads Optimization: Manage budgets (1+ million) of Google Ads, TikTok Ads, Facebook Ads for lead generation. Supervise search operations, and optimize bids for performance marketing initiatives to ensure maximum ROI
Project management: Be the owner and lead all related stakeholders to plan, build and track the project, ensuring to deliver in set timeline with committed quality.
CRM tools: used to use CRM system as Pancake, Hubspot,.. For ad optimization
Media Research: creative & competitor research
Campaign Planning: Media Research and Plan for digital campaigns following best practices across various digital channels, including search engines, social media, email, and display advertising, etc., ensuring performance marketing is integrated with other activities across Online- to- Offline touchpoints, maximizing investment in holistic approach effectively & efficiently.
Ads Setup: detailed- oriented ad setup with minimal errors.
Creative Asset improvement: Consult & suggest the creative team how to create better static/ video ads and landing page content for higher Conversion Rate & ROAS
Paperwork: Provide administrative support for documentation and compliance.

Ability to work and thrive in a fast- paced, rapidly changing work environment and business centric mind- set
Passionate and pro- active: a driven, self- starter who can work independently and as part of a team.
Good logical thinking & data- driven analysis
Minimum of 5 years of experience in performance marketing, with a proven track record. Experienced in media buying on online platforms including; Facebook Ads, Google AdWords, Tiktok Ads,.. is a must
Detailed oriented and hard working
Can work independently
Proficiency in digital marketing tools (e.g., Google Analytics, AdWords, Facebook Ads Manager),

Laptop, Chế độ bảo hiểm, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Tăng lương, Nghỉ phép năm

Cập nhật gần nhất lúc: 2025-07-08 06:35:02