JOB SUMMARY:This role is responsible for planning and executing trade show events in beauty industry, coordinating partnerships, and driving PR/marketing strategies to achieve business goals. The ideal candidate will demonstrate expertise in event management, stakeholder collaboration, and creative communication.
KEY RESPONSIBILITIES:1. Event Planning & Execution• Organize promotional activities (press conferences, opening ceremonies, seminars, webinars, VIP tours, etc.).• Research and secure event venues, equipment, and services (interpretation, secretarial support).• Manage on- site operations, troubleshoot issues, and ensure seamless event delivery.• Conduct pre- and post- event evaluations, analyze feedback and report outcomes. Analyze trends, conduct market/industry research and feedback to optimize future initiatives and event/PR strategies.2. Partner & Stakeholder Management• Develop and maintain relationships with conference partners, keynote speakers, media, and vendors.• Collaborate with internal teams (marketing, finance, etc.) to align event/PR strategies with project goals.• Coordinate with conference partners to ensure expectations are met within budget.3. Marketing & PR Strategies• Design and implement publicity campaigns and PR strategies.• Produce promotional content (press releases, articles, presentations, videos, web content).• Manage media relations, handle inquiries, and collate/analyze media coverage.• Collaborate with the marketing team to drive event promotion and brand visibility.4. Budget & Financial Management• Forecast PR cash flow, manage budgets, and track costs in collaboration with finance teams.• Ensure cost- effective resource allocation for events and campaigns.5. Administrative & Operational Support• Prepare delegate lists, conference proceedings, and post- event reports.• Supervise production of multimedia materials (videos, photographs, films).• Handle administrative tasks and ad hoc duties assigned by the Line Manager.
