KEY OUTPUTS:
1.Digital business setup
1.1. Co-operate with related parties to prepare business plan for online insurance, including but not limited to market researching, products, business models, digital marketing strategies, business processes, and financial forecasts.
1.2. Work closely with related parties to set up, continuously maintain & enhance facility to sell insurance products online, including but not limited to:
- Online platform, including website and native applications
- Call center
- Claim hotline
- Other facilities within scope
2.Digital business development strategy
2.1. Participate in building digital marketing planning to promote company’s insurance products to be sold online, including but not limited to:
- Online media planning (viral campaign, online media campaign, social marketing campaign, banner ads, microsite idea, ...)
- Online customer relationship management (CRM) marketing (Email/ SMS Marketing, Database Development strategy, …)
2.2. Design digital solutions that are targeted at company existing customers, prospects, as well as new customer segmentations.
2.3. Ensure consistency with strategies and quality standard of the company across all channels.
2.4. Continually offer new, fresh and innovative ideas and solutions to maximize digital business resources.
3.Digital marketing activities
3.1. Be responsible for creating, monitoring and improving promotion campaigns for digital marketing via different media channel such as website, social media, improving Search Engine Optimization (SEO), Google advertising, etc.
3.2. Be responsible for creating insightful and creative concepts for digital marketing campaigns; synchronizing online and offline marketing activities; delivering effectively, on time all digital campaigns and achieve KPIs.
3.3. Continuously explore, plan and implement new digital marketing initiatives to build brand awareness, increase brand engagement and effectively drive traffic to the online platform.
3.4. Be responsible for building good relationship with agencies (digital, design, production, media, license agency and other partners) as well as influential media contacts.
3.5. Manage and control the entire sales process on different E-commerce.
3.6. Supervise products on E-commerce sites to ensure company’s policies in terms of price, design, marketing activities, etc. are followed strictly
3.7. Generate monthly reports on digital marketing campaign’s performance
3.8. Analyze customer behaviors to improve shopper/customer experience
3.9. Research competitors’ marketing methods & develop appropriate responses; Track competitor activities by continually update all changes in the market and the sales strategies used by competitors
4.Others:
4.1. Timely complete other reports as required by line manager.
4.2. Other project management works as assigned by line manager.
