What you will do
Lead the execution of growth initiatives with a cross- disciplinary team of growth, marketing product, tech, data…; ensuring alignment and secure the support needed to execute growth plans;
Utilize data analytics to optimize promotional programs and communication messages based on user behaviors, achieving cost reduction while increasing user growth, continuously optimize through sprints to reach set targets;
Continuously monitor key performance indicators (KPIs) related to growth initiatives; provide regular reports, analysis and insights to support decision making.
Work closely with product team to provide user insights & business- led product development;
Conduct market research and competitive analysis to identify growth opportunities, market trends, and customer needs;
Build & execute user growth programs to drive both acquisition and retention for assigned projects, encompassing various levers such as marketing, promotions, product optimization, and special campaigns for money transfer services;
Manage budget allocation between promo cost and media mix that best suits business objectives, across both in- app and external channels;
What you will need
Hunger to drive action and create impact.
Bachelor’s degree in Marketing, Data, Business, or Finance.
At least 2–3 years of experience in relevant fields such as Growth, Product Marketing, Business Analytics, or User Insights.
Excellent analytical skills with extensive experience in user research, insight discovery, and building marketing campaigns.
Strong interpersonal skills; capable of managing stakeholders and driving results.
Familiarity with the Food Delivery, Ride- hailing, E- commerce, or Fintech markets, with the ability to leverage local nuances to design growth activities highly relevant to users.
Agency background is preferred, particularly if experienced in IMC planning.
Tech background is a plus, especially if it includes experience working on the marketing side.
