Senior Expert, Business Customer Segmentation and CVP

Job Purpose
The job holder support management for the effectiveness of assigned customer portfolio
Key Accountabilities (1)
Customer and Industry Insights
- Conduct research, in- depth interview, survey, focus group meetings to understand the characteristics and demands of customers as well as validate CVP/offerings with customers
- Support RM in BCA writing on industry and market sentiment
- Participate in multi- functional workstreams as subject matter expert for credit orientation, provide insights for products and solutions development, improvement of sales and service channels, strengthen risk management requirements
- Embed clear CVP communication, sales pitch book / playbook across channels
- Design and deploy offerings and CVP/ business orientation at sector/activities, sub- segment, and/or partnerships level through conducting thorough understanding of customer needs and competitive landscape and market trend for acquisition, deepening and retention of customers
- Collaborate with related teams for sector level / value chain CVP design and deployment
Key Accountabilities (2)
Leads Generation và Management
- Generate new- to- bank (NTB) leads with suitable CVP/offering for frontline through developing relationships with associations, industrial zones / economic zones authorities, and embed CVP for partnership and value chain customers
- Leverage MM/USME segment value chain and generate leads for SME/MSME segment
Key Accountabilities (3)
Key Relationships- Direct Manager
Head of Function; Director, Business Segment; Senior Manager, Business Segment
Key Relationships- Direct Reports
N/A
Key Relationships- Internal Stakeholders
Other units in division, other units in TCB
Key Relationships- External Stakeholders
Customers, organizations, business associations, state agencies (GSO, tax authorities ...)

Success Profile- Qualification and Experiences
- Minimum 8 years in the position related to financial analysis / credit / market research, marketing of finance and banking
- Mimimum TOEIC 650 or equivalent
- Priority to have a master&039;s degree or higher
- Prioritize work experience related to corporate customers
- Bachelor&039;s degree in Economics / Finance / Banking / Marketing / Business Administration

Chế độ bảo hiểm, Du Lịch, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương

Cập nhật gần nhất lúc: 2025-09-19 08:05:02