The Senior FB Marketing Executive is responsible for developing, implementing, monitoring and evaluating all marketing communications strategies for the F&B outlets and MICE, including advertising, promotions, public relations, e-commerce, social media and collateral with focus on driving incremental revenue in line with the overall visions and objectives of the outlets.
Duties and Responsibilities
A.Planning Marketing Strategy
•Develop and implement a strategic integrated marketing communications plan and correlation expenditure budgets annually
•Regularly define and identify most effective communication channels to promote existing products and services
•Develop advertising opportunities (special printed media, radio, other)
B.Creating Marketing Content
•Design and develop marketing material (photo and video shooting, collateral, social media and direct marketing emails
•Manage digital marketing and social media activity across the various social media platforms including the development of content and analysis of reach and conversion
•Sources for and promote events that will drive traffic to the F&B outlets and grow revenue
C.Brand Management Awareness
•Coordinate and manage media/public interest to generate coverage and maintain awareness of the branded outlets
•Handle and coordinate all media request, media releases, enquiries and presentations-hosting media, influences and VÍP to drive quality media and impactful word of mouth
•Keep current with marketing trends, competitive analysis, new communication techniques and digital platform, in order to explore and recommend creative ways to reaching out target audience groups
•Plan monthly promotional calendar with F&B Director generating ideas for new offerings
•Evaluate and prepare reports showing the results of marketing campaigns
•Maintain effective internal communications to ensure all relevant internal departments and regional office are kept informed of marketing objectives
D.Customer Engagement
•Build and maintain customer database and engage through regular customer platform as newsletter, loyalty programs
•Support operations team in managing guest experience on site, be visible and be part of the face and the host of the outlets
•Respond to media or customer queries and complaints and host special events in conjunction with management to promote the outlets
