POSITION OVERVIEW
The person in this position will lead the entire design direction, manage creative partners, and ensure that all visual products reflect the true spirit of the Techcom Life brand: modern, professional and humane.
The Senior Art Creative position is the creative pillar of the Techcom Life Marketing team, responsible for developing, shaping and maintaining the consistency of the brand image across all communication activities, from brand campaigns, products to internal publications.
POSITION OVERVIEW
The person in this position will lead the entire design direction, manage creative partners, and ensure that all visual products reflect the true spirit of the Techcom Life brand: modern, professional and humane.
The Senior Art Creative position is the creative pillar of the Techcom Life Marketing team, responsible for developing, shaping and maintaining the consistency of the brand image across all communication activities, from brand campaigns, products to internal publications.
KEY RESPONSIBILITIES
Brand identity development
• Develop creative direction (art direction) and visual concepts for multi- channel communication campaigns: digital, social, print, POSM, events and internal.
• Develop and maintain the Techcom Life brand identity system, included: brand guidelines, templates, image libraries and overall design orientation.
• Work closely with Brand, Product Marketing, Digital Marketing departments to unify messages and visual styles across all channels.
• Monitor domestic and international design trend, proactively propose new creative ideas to enhance the visual experience of the brand.
• Ensure all visual publications reflect the true spirit of the brand, supporting business and communication goals.
Creative Production & Partner Management
• Act as a liaison between internal teams and external partners in large- scale creative projects.
• Work, direct and manage the quality of creative partners (agency, studio, production house) to ensure the output is in line with the brand&039;s direction, quality, and progress.
• Supervise the entire creative process: from idea design production implementation.
• Conduct reviews, feedback and approvals of design deliverables, ensuring consistency, aesthetics, and technicality.
• Manage project progress and priorities; ensure balance between quality, time, and cost effectiveness.
Support internal & external communications
• Guide other departments in applying the correct brand identity across different touchpoints.
• Design documents, sales kits, brochures, leaflets, infographics and business support content.
• Contribute ideas and support the Marketing team in integrated campaigns, from ideation to visual implementation.
• Design and develop publications for internal operations, events, CSR, recruitment, training, and corporate brand communication programs.
