Senior Growth Marketing Specialist

Lead Generation:

Working across paid ads, re- marketing, SEO, content, email marketing, partnership. Set up campaigns, write copy, build landing pages, monitor paid spending and reports on the results.
Optimize email marketing campaigns and marketing automations
Have strong understanding of lead scoring models to assign points to each criterion, segment leads into categories, test and optimize the lead scoring mode
Initiate the improvement of lead generation campaigns
Track and analyze lead quality, conversion rates, sales cycle length, revenue, and ROI.

Conversion and Engagement:

Support web copy improvements, set A/B tests on website, and identify and improve UX friction points.
Conduct A/B testing and experimentation to optimize conversion rates, user experience, and campaign performance

Report and Market Research:

Do market research and stay informed about industry trends, emerging technologies, and best practices in growth marketing and the real estate and photography sectors to drive innovation and competitive advantage.
Analyze key performance metrics and provide regular reporting on campaign performance and ROI to Marketing Lead and Head of Marketing
Evaluate competitors&039; digital strategies and recommend improvements to maintain Esoft&039;s competitive edge.

Key skills to look for in Growth Marketing Specialist

Email marketing: Be familiar with marketing automation platforms like Hubspot, user. com or other CRM systems, and strong in implementing A/B testing.
Creativity: Able to think creatively to develop unique marketing campaigns and suggest previously untapped audiences for your business.
Search engine optimization (SEO): Be proficient in SEO best practices to help new audiences&039; companies online.
Social media management: Good understanding of social media strategies to increase engagement with customers and identify opportunities for holding marketing campaigns on social platforms.
Data analysis: Be efficient in analyzing large datasets to identify trends and opportunities for future campaigns.

Qualifications:

Strong attention to detail and ability to work in a fast- paced environment.
Experience with ad copywriting, targeting strategies, and campaign management.
Strong understanding of website analytics and conversion tracking.
Good English communication
Bachelor&039;s degree in Marketing, Communications, or a related field is preferred.
In- depth knowledge of performance marketing channels, such as paid search, paid social, affiliate marketing, and display advertising.
Excellent communication and project management skills.
2- 3 years of proven experience and results from previous work as a Growth/Performance Marketing Executive or similar role.

We offer you an opportunity to continue building your career in an international and successful company with market- leading, innovative solutions. In every business unit and in every office around the world, Esoft has always been driven by a strong team spirit and an even stronger sense of pride. We strive to provide an interesting workplace, where people work and interact across cultures and time zones. We cherish creativity and innovation, and we invest in training and development of employees.

12 AL/ year and 12 WFH days/year
Attendance in meetings, events, networking opportunities and training courses
100% SHUI in probation, premium healthcare package for individuals and family
Attractive package
Experience in increasingly challenging and engaging real- world marketing projects.
Opportunity to learn from experienced leaders and managers
Daily meals provided
Experience in an international company with the culture that encourages and fosters creativity, innovation, respect and equality

Cập nhật gần nhất lúc: 2024-04-18 20:25:33