JOB DESCRIPTION
Campaign Planning & Strategy
Lead the strategic planning of influencer marketing campaigns based on brand goals, customer insights, and social commerce trends.
Monitor campaign progress and update relevant tracking files.
Prepare campaign briefs, approve creative concepts, and ensure alignment with client KPIs (traffic, ROAS, conversion...).
Campaign Management & Coordination
Work closely with clients and internal stakeholders to manage expectations and optimize results.
Oversee execution timelines, deliverables, and quality standards across departments (Creative, Business Develop, Account, Finance, etc.)
Collaborate with Creative and Creator teams to develop storytelling formats, visual direction, and platform- tailored content ideas.
Propose creative content directions and KOL/KOC/Influencer pairings that align with product positioning and target audience on platforms like TikTok Shop.
Insight Analysis & Trend Monitoring
Monitor industry and platform trends (TikTok, Shopee Live, etc.) to continuously update planning approach.
Maintain and segment influencer database based on performance, niche, and campaign goals.
Analyze past campaign data and customer behavior to improve planning accuracy and strategic fit.
Performance Review & Optimization
Measure campaign effectiveness based on predefined KPIs.
Collaborate with performance and media teams to align influencer planning with overall marketing funnel.
Generate post- campaign reports and extract insights for future improvements.
REQUIREMENT
Background:
Bachelor’s degree in Marketing, Communications, or related fields.
At least 2- 3 years of experience in a similar role at a digital agency or e- commerce/digital- focused company.
Familiar with digital marketing platforms (TikTok, Facebook, Google Ads) and e- commerce ecosystems (TikTok Shop, Shopee, Lazada).
Soft Skills:
Able to work under pressure with a solution- oriented mindset.
Good time management, planning, and organizational skills.
Creative, detail- oriented, adaptable, and eager to contribute to team success.
Positive and responsible attitude with a willingness to learn and grow.
Professional Competencies:
Strong written communication skills, especially in supporting proposal and presentation development.
Basic understanding of customer behaviors and current digital market trends.
Proven ability to support project execution aligned with timelines, budgets, and performance indicators.
Knowledgeable in branding concepts and digital tools for campaign execution.
Passionate about influencer marketing and committed to delivering high- quality work within a collaborative team environment.
