Design and manage integrated marketing communications policy for Angsana and Banyan Tree Lăng Cô. This includes determining communication objectives, designing the message in accordance to brand guidelines and selecting appropriate channels of communication
Increase public awareness of Angsana and Banyan Tree Lăng Cô Lăng Cô through quality exposure in various media through advertising, editorial, awards, events and visiting journalist programs
Cultivate key media contacts in Vietnam, regionally and internationally
Generate an annual calendar of marketing/advertising activities and Special Events
Develop and oversee implementation of media relation goals and strategies, including handling of all media inquiries, press releases, organization of media events and press conferences, as needed. Will also be expected to maintain effective communication with major media representatives, editors and publishers
Develop promotional tools to stimulate customer interest, purchase or investment and increase brand or product awareness. These include
Develop a full range of experiences, events and “stories” in order to solidify the value of the destination and the services and facilities in and around Angsana and Banyan Tree Lăng Cô
Identify opportunities to further expose Angsana and Banyan Tree Lăng Cô to external parties through the creation and/or sponsoring of cultural, art, social, sporting and networking events that are aligned with the overall positioning of Angsana and Banyan Tree Lăng Cô and sound in delivering a strong ROI
Develop and manage advertising programs, including managing the advertising budget, selecting the advertising message and evaluating the advertising effectiveness
To appoint and then manage the relationship between Angsana and Banyan Tree Lăng Cô and any local, regional or international Public Relations Agencies
Develop and update the Angsana and Banyan Tree Lăng Cô Press Kit, issue regular press releases, featured stories
Working closely with Banyan Tree lifestyle Services
Prizes and competitions
Free trials
Premium discounts, gifts or merchandise to motivate sales and extend brand awareness
Use of Gift Certificates
Work closely with BTHR corporate marketing team for the creation and delivery of special events
Prepare monthly reports on past and future activities and ensure ROI calculations are evaluated for each activity (including media returns)
Host special groups and media familiarization trips when appropriate and relevant
Other tasks and responsibilities are assigned by Director of Sales & Marketing and the Management
Ensure the accuracy and meticulous review of all marketing collaterals developed
To develop meaningful and beneficial relationships with Luxury Goods, Airlines, Automobile, Liquor Companies and Distributors etc. in order to co- promote each other’s products and partner for special events and projects
