Senior Marketing Communications Staff (Contractor)

**Purpose:
To plan and execute impactful brand and corporate finance marketing campaigns and work as the key contact person with local agency in Vietnam and collaborate with HQ in Taiwan.
**Main tasks / Key performance index:
We are seeking a highly motivated and results- oriented Marketing professional to develop and execute impactful marketing and communications campaigns in line with the bank’s strategy in Vietnam. You will play a key role in increasing brand awareness and driving business growth in the Vietnamese market.
***Key Responsibilities:
**Global Collaboration:
• Collaborate with relevant stakeholders to manage communications crisis (if any).
• Collaborate closely with teams in Vietnam and HQ Taiwan to develop and execute marketing and communications campaigns.
• Ensure projects and activities are completed on time, effectively, and within budget.
• Report on the performance outcomes of marketing and communications initiatives to key stakeholders.
**Communications Affairs & Event Management:**
• Manage all aspects of event planning (Press Conference, Forum, activities, etc.) and execution, ensuring clear and consistent brand messaging at all touchpoints.
• Partner with teams in Vietnam and HQ Taiwan to develop effective messaging strategies for target audiences.
• Collaborate with relevant media outlets and media agencies to secure positive press coverage and brand exposure.
**Marketing Campaign Planning & Execution:**
• Develop and implement a localized marketing strategy (especially for corporate banking) tailored to the target audience.
• Analyze campaign performance, identify areas for improvement, and make data- driven adjustments for optimization.
**Vendor Management:**
• Manage relationships with local vendors, ensuring high- quality and timely project delivery.
• Act as the primary point of contact for all vendor communication related to marketing and communications projects.
• Negotiate contracts with external vendors, securing advantageous terms and conditions.
**Administrative Support:**
• Implement other duty being assigned by the Bank.
• Provide organizational support for internal administrative processes related to brand marketing and communications projects, including meeting arrangement, document creation & management, and procurement.

Performance review
Cathay insurance
Domestic and oversea training

Cập nhật gần nhất lúc: 2025-10-04 03:20:02