Senior Marketing Strategy Analyst

This role is responsible for collaborating with other departments to analyze MKT performance and strategy. They will participate in budgeting and forecasting processes, develop and track actual results, and recommend strategies. Additionally, this role will work closely with the heads of BUs to provide data analysis and insights to support informed business decisions.
* RESPONSIBILITY AND AUTHORITY
Strategic Brand Planning

Support Senior MKT Strategy Manager to build cross- cate strategies.
Support Categories to build up healthy portfolio with positive OP%
Collaborate with Sales Strategy to support Categories in building channel strategy, especially for NPIs
Brainstorming fresh MKT ideas with senior management
Consolidate reports from Categories & Comm team to analyze & evaluate the campaign effectiveness (promotion scheme, sampling, branding, POSM). Set up ROI KPI for promotion scheme.

Market trends & Customer Insights:

Study other countries&039; portfolio to identify the potential NPIs for Vietnam
Handle all market research/ surveys both via agencies & in- house
Lead the team to produce frequent reports on customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies and to support key business decision making, including new launch opportunities
Monitor & Analyze market reports (from agency & internal) on pricing, channels, promotion schemes, competitors activities... to identify business risks & opportunities & make recommendations to Category Leads

Budget Management:

Manage the A&P budget to ensure investment efficiency, as agreed with the Category Leads and Head of MKT Strategy
Work with Category Leads to make effective budget allocation amongst channels & activities (ATL/BTL)
Represent MKT team to work with Finance on A&P forecast, budget allocation & changes.

Have knowledge of financial management
Have 5- 8 years of experience in strategic analyst positions of FMCG companies
Positive attitude, result oriented, business acumen.
A Bachelor degree or equivalent
Strong in presentation skills in English
Proficient in using data analysis tools
Strong strategic mindset & data analytics skillset

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Cập nhật gần nhất lúc: 2024-11-16 08:30:34