About us
The Media team in Marketing department is in charge of planning & execution Media plan for brands across channels: TV, content partnership, social media and to coordinate with Digital performance team to develop, execute & monitor each campaign to deliver project’s objectives. A Senior Media Executive is a data driven media planner with a broad range of integrated planning skill, key person in charge of executing the company’s marketing media campaigns. He/she is involved throughout the campaign briefing, ideation, planning, implementation, measurement, and optimization process.
Since 1976, VINAMILK has grown from a reconstructed facility in a war- ridden country to become world’s top 50 dairy company, with an unwavering commitment for health and wellness through nutrition. Our mission is to nurture the next generation. We will continue to set the standards for food quality, engage deeply with our customers, deliver personalized and sustainable solutions, and exercise greater corporate and social responsibility, all powered by R&D and technology disruption.
Main Responsibilities TV & Social:
- Lead and manage the day- to- day workload to ensure periodic reports (weekly, monthly, quarterly), market and competition updates are sent as per agreed timeline.
- Manage agency partners to ensure all projects are managed efficiently in terms of competitive cost, well- planning, on track & good KPIs delivery
- Research, and stay abreast of emerging media alternatives, marketing trends, new technologies, and share insights with team.
- Coordinate with media/social agency to analyze, evaluate on the media proposals for best- fit media strategy across platforms includes TV, Social KOL
- Develop and maintain good relationships with agency partners. Be responsible for project pitching process including briefing agency, setting up presentation and other related operations.
- Monitor end- to- end campaign performance and update progress of campaigns on a weekly/monthly basis to project team.
- Work with other functional teams for billing and other related administrative paperwork.
- Influencer & other traditional channels based on media expertise and brand understandings.
- Work closely with Brand team to best understand market landscapes, consumer insights, brand portfolio and brand objectives.
Content partnership:
- Research and analyze offered programs, provide suggestion for programs that align with brand objectives
- Involve in full process developing includes idea content, scanning script, shooting monitoring & censor final production
- Oversee implementation of content development and media benefits to be well- delivered
- Negotiate with partner to maximize brand’s benefits
- Work with internal & external functional teams for billing and other related administrative paperwork.
- Coordinating with Digital team & Media Agency to verify media ROI
